3 reasons for creating a Black Friday content calendar

You’ve just booked an epic float trip, down a beautiful piece of water that’s been on your bucket list for years.

You could go totally on instinct and hope the conditions, the fish, the hatches, and your selection of flies perfectly align without any pre-planning on your end- but it’s probably better to have a plan an understand what might happen while on the water. The same is true when considering your black Friday marketing calendar.

The basics of an effective Black Friday content calendar

The holidays are going to be crazy. I know it you know it. When things get crazy no one has time for a social media post.

A successful holiday season requires consistent publishing, even when bandwidth is thin. If you’re not buying the need for a Black Friday content calendar let me shore it up for you:

  1. Social media calendars improve efficiency. During the holidays speed is critical to getting your message out. According to Content Marketing Institute, 60% of social media marketers with a documented strategy rated themselves as highly effective.
  2. Calendars help avoid scrambling at the last minute to get content up. Planning your Black Friday content weeks in advance will free you up to strategize more deals during the holidays. It will also allow you critical time to spend with your customers during the shopping season.
  3. Plan your content around major shipping days. Looking beyond Black Friday your content calendar can help you stay on top of important shipping days heading into the end of the year.

 

Now that we have a good understanding of why we need a Content Calendar let’s look at our two favorite tools to stay organized this Black Friday.

3 Helpful Tools for organizing your Black Friday content calendar

1) Google Calendar

Hands down our favorite way to organize our content is within the Google Calendar.

Here’s an example of how we lay out a plan for a client using Google calendar. Within each event description is a link to a Google Drive document that includes the content to go out that day. This helps us stay organized from one central location. We also color coordinate the posts, red-it needs content, yellow-it needs review from the client, green-it’s ready to go out.

screenshot-google-calendar

2) The old paper calendar on the wall.

If we’re just brainstorming ideas, I like to use paper and pencil to map out initial concepts. It’s easy for me to see the flow from month to month and make changes on the fly.

Paper-calendar

3) Hubspot Publishing Calendar.

A new toolset in our quiver is the Hubspot publishing calendar. This thing is so easy to use compared to our old way of publishing. One simple glance gives us all the info needed to see what’s going out day in and day out.

hubspot-calendar

Ready to create a plan for Black Friday?

Hopefully we’ve given you a few solid reasons to start planning this Black Friday. If you haven’t already check out our Guide for Developing a Plan for Black Friday. It will help you develop a solid game plan heading into this critical shopping season for any outdoor business.

 black friday marketing strategy