The explosive growth of online video continues to dominate social media. We are starting to see interesting statistics on the effectiveness of video as a marketing platform.
- 100 million hours of video are watched every day on Facebook. (Source: https://www.hubspot.com/marketing-statistics)
- Videos on Facebook are shared 7X more frequently than links,
- YouTube has over a billion users, almost one-third of all people on the Internet. (Source: https://www.hubspot.com/marketing-statistics)
- 43% of people want to see more video content from marketers. (Source: https://www.hubspot.com/marketing-statistics)
The numbers are staggering. So what can we do to take advantage of these stats?
Twitter Video Ideas people actually want.
Adweek created a compelling infographic that highlights how impactful video can be on Twitter. The infographic is packed full of great statistics to help outdoor marketers become power users on the Twitter app. While all of these numbers should be studied carefully, the one that stuck out to me was the type of content users wanted from a video.
Based on these stats we put together a video that highlights 3 video ideas for twitter.