I don’t think there’s anything about the new year that isn’t exciting. I love being able to reassess, relaunch and redesign. 2017 isn’t any different. We’re moving full speed ahead on a lot of new initiatives that should be a huge asset to our friends in the outdoor industry.
New Outdoor Industry Focused Website
Late last year we begin rebuilding our own website using the foundation of growth driven design. It was way past time to expand beyond our one pager we had for years. The first things we added was an outdoor marketing blog. Our content is going to be focused on helping outdoor businesses and non-profits achieve their goals using data in 2017. We will be focusing on the tools we are using to help our clients excel in the online marketing world.
We also finally added a portfolio that shows off some of the work we’ve done over the last few years. We’ve been fortunate to work with some of the biggest players in the outdoor industry and we’re excited to show off some of our work!
At the end of 2016 we made a big investment in ourselves and started our journey to a hubspot agency partner. It’s been an amazing transition full of ups and downs, really hard insights into what we at Sage Lion Media were failing at, and lots of incremental wins.
There’s no doubt that inbound marketing can move your needle and we can’t wait to show off the ideas we’ve been learning and executing on.
We’re also stoked to launch our first newsletter at the end of January. This monthly outdoor focused newsletter will feature a new video every month, current hot topics in the industry, and resources for downloadable content.
Tips, Tricks and in-depth content
As we get further in the year we will continue producing quality ebooks that are meant to help you get ahead. We just launched our latest ebook: A Post Holiday New Customer Engagement Plan. This resource will help you identify your new customers, classify them, and deliver curated content around their interests. Our goal is to churn out a new ebook on a monthly basis.