Engaging new holiday customers starts by understanding who they are.

Google Analytics is one of the best tools you can use to begin engaging new holiday customers. Before we start reaching out, we need to segment our audience based on these new users so that we can begin to analyze the data and look for patterns and trends. We also want to make sure we […]


How To Survive a Denver Trade Show at the Merchandise Mart

We’ve been going to the Fly Fishing Show for years. In that time we’ve learned a thing or two about how to make sure the time there is fun and productive. We shared our knowledge with our clients through this infographic. As the outdoor industry continues to face threats from land sales and public auctions, […]


2017 Fly Fishing Trade Show Impressions from Denver

We’ve been going to the Denver Fly fishing trade show for many years now. It’s one of the highlights of the new year. On a side note it’s pretty much guaranteed to snow or be really freaking cold that day here in Denver. This year was no exception. But while it may have been cold […]


An active role for helping the outdoor industry

I don’t think there’s anything about the new year that isn’t exciting. I love being able to reassess, relaunch and redesign. 2017 isn’t any different. We’re moving full speed ahead on a lot of new initiatives that should be a huge asset to our friends in the outdoor industry. New Outdoor Industry Focused Website Late last […]


Delivering a client thank you this holiday season

It’s been a rollercoaster of a year here at Sage Lion Media. But what year isn’t full of highs and lows when you’re running a small business. One thing that has remained steady is our collection of amazing clients. I’ve been racking my brains for a way to tell a client thank you. The usual Holiday card is […]


5 emerging marketing trends for 2017 you should be ready for.

It’s never too early to start looking ahead to the upcoming year. When it comes to marketing things are always changing. A good marketer needs to absorb what’s changing around them and prepare to act on what’s important to the business or risk being left behind by competitors. As you push to end 2016 on […]


Upcoming Video Trends

How are you utilizing 2016’s upcoming video trends for your business? Trends for online video have changed drastically in 2016. Facebook now has Live video streams, Wistia now offers in video calls to action, and Instagram has incorporated Stories. Here we will take a look at all of the upcoming video trends and how they […]


3 Benefits of Growth Driven Design

Has this ever happened to you? You design and build a beautiful website, launch and watch the success roll in, for a month or two.  When month three and four roll around, you notice site performance is starting to collapse. Soon your site analytics are back to the same levels as before you started. What […]


Selling Products on Facebook Live for your Outdoor Business

With the introduction of Facebook Live streams, all sorts of marketing opportunities have become available to businesses to get in front of our audiences. With that said, there are several ways we can utilize this feature to begin selling products on Facebook live. Whether you’re a local Fly shop selling products to anglers or a travel […]


Creating a Micro Brand (or Site) around your Holiday Campaign

With all things in life, do things deliberately and with a purpose. This includes your Black Friday campaign. Creating a Micro Brand around your holiday specials could be your ticket to standing out from your competition. Develop a Micro Brand around your specials. Brand awareness is very important to creating a solid marketing strategy for […]