The Marketing Undercurrent- Relevant digital news for Outdoor Marketers

We’re super excited to launch the Marketing Undercurrent here on the blog. The
Marketing Undercurrent is the latest medium at Sage Lion Media to inform you, the Outdoor Marketer of the latest technology trends happening online.

Our goal is to keep you quickly informed through short videos on new tools and techniques to boost your business and drive leads to your website.

We want to make things simple and Marketing Undercurrent is here to keep you in the know with what’s happening online.

You can read our blog posts at Sage Lion Media or you can check our YouTube channel.

Googles New Feature Will Jumpstart Your Journey of Visual Discovery

Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want.

These badges will help you uncover images where next steps or more in-depth information is available,”


So what does this mean for an outdoor marketer?

If you have images on your site, you can help mobile users identify the type of content associated with the image by using appropriate structured data on your pages. According to Google, this helps users find relevant content quickly and sends better-targeted traffic to your site.

For Example:

Click on the badge in the lower left corner of the image to be taken directly to your website where you can learn more about the rod, its features, and most importantly buy it.

How to get started

If you’re publishing products, add Product markup, and for videos, add Video markup. Google’s algorithms will automatically badge GIFs, without the need of any markup. While they can’t guarantee that badges will always be shown, adding the recommended structured data fields in addition to the required fields may increase the chance of adding a badge to your image search results.

Share Your Next Outdoor Video in One Dedicated Space: YouTube

YouTube has added an in-app messaging feature for sharing and chatting about videos that allow you to share videos and chat about them in a private thread within the YouTube app.

This mobile-only feature works like a text message thread or email. The plus side, once the video is shared with a contact, you can message directly without leaving the YouTube app. And who doesn’t want to share a video without receiving one? When responding to a video thread the user can press the reel icon and send a video in return.

The feature will be built into YouTube’s share button and lets you select from your phones contact list. You can also get a direct link to share and add new friends to discuss the video with.

The cool thing about this new feature is that instead of copying and pasting links to YouTube videos via text message of Facebook Messanger it does all the sharing in one App.

Check it out yourself at:

And while you’re there check out our YouTube Channel: Sage Lion Media.

Start talking to customers with Facebook Messenger

With more than 1.2 billion people using Messanger every day, the social media powerhouse has decided to take their messenger ads out of beta and launch to the mainstream.
According to Facebook:  “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.”
Ads will appear in the home tab of the Messanger app. They will look similar to a standard time sponsored ad, like what you see when scrolling through your Facebook feed.

So why is this ad placement useful to outdoor marketers?

 Facebook sees this as a way for users to find relevant businesses that are active in the app. At this time, businesses can not directly message users but they can continue a conversation if the user clicks on the ad.

Start a conversation, don’t serve an ad.

To really see the benefits of this new service think about creative ways to start conversations not serve ads. For example, engage your target audience by understanding what they would be curious enough to start a discussion. Draw your audience in by showing a photo of the fish you caught on a trip and ask your audience? Want to know how we caught this fish, shoot us a message.
facebook messenger ad example

Getting started with Messanger Ads:

For more details about creative options and availability, visit the Advertiser Help Center.