Why Segmenting Emails Is Important And How The Heck To Do It Before #GivingTuesday

In 2016, 40,000 nonprofits participated in #GivingTuesday with more planning to join the movement this year. Email marketing has the highest ROI for nonprofits so it’s important your nonprofit is heard over everyone else. Taking the time to segment your #givingtuesday email list can drastically improve the results of your campaign. Segmenting your audience will […]


Four Common Reasons Your Emails Are Being Marked As Spam On #GivingTuesday

Nonprofits are rushed to create an email campaign which takes time and money that most of them don’t have. Once the email is created, a few test sends are fired off to a personal email and a few work email addresses and if all goes well, the email is then automated to send to donors. […]


What makes an effective nonprofit story?

A powerful story can help your donors cross from casual reader to impassioned donor. An effective nonprofit story pulls on the emotions of the viewer. It cuts to the heart of the viewer, engages their emotions and demands they take action. It’s one thing to tell your story in a way that inspires. It’s another […]