5 Photography Tends for 2017

We are well into 2017 and trends for the rest of the year are starting to manifest in unique ways. We have seen trends appear and disappear on Instagram, the same is true with photography. Here are the top 5 photography trends emerging for 2017.

Color is back

With the rise in Instagram’s popularity over the years, it’s easy to see how filters have become equally popular. Filters that have a vintage look and feel leave a lot to be desired in the realm of color and depth.  According to Getty Images, customers are searching for the term color surge specifically looking for images high in color and dynamic range. With this rise in interest in color schemes, color is no longer a component of a picture; it becomes the star.

 

No Filter

Speaking of Instagram’s readymade filters, Another trend we are likely to see in 2017 is the No Filter trend.  Brands are now taking aspects of photojournalism to utilize in their marketing to relate to a younger audience. The goal of these images is to portray products or a lifestyle in such a way that the audience connects with the brand. This transparent approach to visual marketing allows consumers to connect with brands that best reflect their lifestyle and ideals.

 

Film is making a comeback

As someone who owns 12 film cameras, I am excited about this trend. Earlier this year, Kodak announced that they would bring a favorite slide film that consumers loved, Ektachrome. The creative process that comes with using film forces the user to understand the fundamentals of their shot from all aspects. When you shoot with film, you don’t have the instant gratification of reviewing your shot and making adjustments.

 

Virtuality

While new technologies are becoming more and more readily available, it’s easy to see how users will adapt this technology to create new visual trends. A popular trend quickly on the rise are fully immersive photos with 360-degree capabilities. Stitching panoramas together, users can now use their headsets to view these images as if they were right in the environment with the shooter. This trend allows the shooter creative freedom to utilize everything around them, instead of only what the camera lens could see.

 

There’s still room for new photographers

With visual content consumption always on the rise, there is a need for new photographers. Photography equipment is becoming more and more user-friendly which allows consumers an opportunity to capture the moments in their life that are important to them. With travel also becoming more affordable, photographers can venture out and see more of the world while focusing on their photography skills. If you haven’t already done so, check out our technical guide on shooting resort photos.


2017 Fly Fishing Trade Show Impressions from Denver

We’ve been going to the Denver Fly fishing trade show for many years now. It’s one of the highlights of the new year. On a side note it’s pretty much guaranteed to snow or be really freaking cold that day here in Denver. This year was no exception. But while it may have been cold outside the large crowds and good vibes inside kept the cold at bay.

2017 feels different.

There was something very different in the air at this show. Everyone I talked to seemed really excited about the coming year. There was a ton of new product on display and overall the manufacturers were pumped to get it in front of consumers. Booths seemed fuller, reps seemed more engaged, and the feeling of 2017 is going to be great seemed to be everywhere.

Rubbing elbows with leaders in the industry

After the holidays have beat us all down it’s nice to beat back the cold of winter by surrounding yourself with fly fishing. One of the things I love about these trade shows is the opportunity to meet the owners and big players in the industry. In almost all cases you can shake hands with a major player for a significant brand right here in Denver. I love that about the show. It takes the culture of a fly shop and extends it through to the manufacturer’s. How often do you get to share fishing stories with the people who designed the rod and reel you caught the fish of a lifetime on?

A full fly fishing trade show

As usual Saturday was packed. Big crowds and tough parking are the name of the game on Saturday. Luckily (for the out of towners) the Broncos didn’t make the playoffs this year. That meant big crowds on Sunday too.

Great Catching Up With Old Friends

We’ve been in the industry long enough to have developed some great friendships with several of the manufacturers in the business. It’s always great to share a beer with your clients and look ahead to 2017. If the Fly Fishing show is any sign of things to come this year is going to be different.


An active role for helping the outdoor industry

I don’t think there’s anything about the new year that isn’t exciting. I love being able to reassess, relaunch and redesign. 2017 isn’t any different. We’re moving full speed ahead on a lot of new initiatives that should be a huge asset to our friends in the outdoor industry.

New Outdoor Industry Focused Website

Late last year we begin rebuilding our own website using the foundation of growth driven design. It was way past time to expand beyond our one pager we had for years. The first things we added was an outdoor marketing blog. Our content is going to be focused on helping outdoor businesses and non-profits achieve their goals using data in 2017. We will be focusing on the tools we are using to help our clients excel in the online marketing world.

We also finally added a portfolio that shows off some of the work we’ve done over the last few years. We’ve been fortunate to work with some of the biggest players in the outdoor industry and we’re excited to show off some of our work!

Hubspot Agency

At the end of 2016 we made a big investment in ourselves and started our journey to a hubspot agency partner. It’s been an amazing transition full of ups and downs, really hard insights into what we at Sage Lion Media were failing at, and lots of incremental wins.

There’s no doubt that inbound marketing can move your needle and we can’t wait to show off the ideas we’ve been learning and executing on.

Newsletter

We’re also stoked to launch our first newsletter at the end of January. This monthly outdoor focused newsletter will feature a new video every month, current hot topics in the industry, and resources for downloadable content.

Tips, Tricks and in-depth content

As we get further in the year we will continue producing quality ebooks that are meant to help you get ahead. We just launched our latest ebook: A Post Holiday New Customer Engagement Plan. This resource will help you identify your new customers, classify them, and deliver curated content around their interests. Our goal is to churn out a new ebook on a monthly basis.


Delivering a client thank you this holiday season

It’s been a rollercoaster of a year here at Sage Lion Media. But what year isn’t full of highs and lows when you’re running a small business. One thing that has remained steady is our collection of amazing clients. I’ve been racking my brains for a way to tell a client thank you.

The usual Holiday card is always a nice touch and probably something will still do this year. But I thought of an even easier way for thanking your clients this holiday season. I’m going to leave a LinkedIn referral or thank you on as many of my client’s profiles as I can.

Here are three places to give a client thank you today.

1) Facebook

client thank you facebook

Leaving a review on a Facebook page is very easy. More importantly, rating stars help the company’s EdgeRank (think Google Page Rank but for Facebook). The more stars a company has, the better ranking, it will receive on Facebook.

2) Google Maps

client thank you google

Another great spot to leave a review is on Google Maps. A solid review here will help your clients business look respectable. Just head to Google Maps, search for the company, and find the review box on the lower left.

3) LinkedIn

client thank you linkedin

It’s easy to think of my clients as part of a larger organization. They work for X company so shouldn’t I leave a review for the business? Yes, you can do that if you leave an authentic review. But it’s the people who make up the company that really make it great. These people are your clients and you can leave them a recommendation in their LinkedIn Profile. This recommendation adds a personal touch to show your respect for a customer as a person. A well crafted statement helps give them credibility when working with others in their industry and can have an impact on their career. If I woke up tomorrow with 5 new LinkedIn recommendations I’d be ecstatic.

If you don’t feel like leaving a full review in LinkedIn Endorse the skills of a client. It’s super easy, but really not as awesome as writing a full recommendation.

Be Truthful. 

The key to leaving a review or recommendation is to make sure it’s authentic. The old adage, if you don’t have anything nice to say don’t say anything applies here. Don’t make up stuff just to leave a review. It ultimately makes you look bad and diminishes the actual reviews for your client.