Facebook is making things easier for marketers by adding the ability to amplify their influencer’s post. Now when influencers promote your brand on their page, marketers are able to boost that exact post instead of sharing it on their page. Marketers can then customize their audience with Facebook’s precise targeting so you can reach your ideal customer for maximum results!
Here’s how it works:
- A marketing influencer creates a post about a product
- The creator will check a box allowing the business partner to boost the post
- Once boosted, the target audience will see that the post originated from the creator, even though the marketer boosted it
Take control of word-of-mouth marketing with brand ambassadors and influencer marketing and let Facebook provide the tools!
Have you had success with influencer marketing? Share with us your success stories in the comments!