What The Client Needed
Scientific Anglers was looking for a creative way to launch their latest line of product the Frequency Line. The line is a lower price point fly line intended to be used by the everyday angler. They needed to tell a story that his line still provides excellent quality and durability without the high prices of the premium lines.
What We Did
We developed a landing page and video, which told the story of this everyday angling line. Day after Day, Fish after Fish, Cast after Cast, this all-purpose line should be anglers goto-line in all fishing conditions. The content was distributed across social platforms including; Facebook, Twitter, Instagram, Emails and YouTube.