What The Client Needed
Scientific Anglers was looking for a creative way to launch their latest line of product the Frequency Line. The line is a lower price point fly line intended to be used by the everyday angler. They needed to tell a story that his line still provides excellent quality and durability without the high prices of the premium lines.
What We Did
We developed a landing page and video, which told the story of this every day angling line. Day after Day, Fish after Fish, Cast after Cast, this all pupose line should be an anglers go to line in all fishing conditions. Content was distributed across social platforms including; Facebook, Twitter, Instagram, Emails and YouTube.