With more than 1.2 billion people using Messanger every day, the social media powerhouse has decided to take their messenger ads out of beta and launch to the mainstream.
According to Facebook: “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.”
Ads will appear in the home tab of the Messanger app. They will look similar to a standard time sponsored ad, like what you see when scrolling through your Facebook feed.
So why is this ad placement useful to outdoor marketers?
Facebook sees this as a way for users to find relevant businesses that are active in the app. At this time, businesses can not directly message users but they can continue a conversation if the user clicks on the ad.
Start a conversation, don’t serve an ad.
To really see the benefits of this new service think about creative ways to start conversations not serve ads. For example, engage your target audience by understanding what they would be curious enough to start a discussion. Draw your audience in by showing a photo of the fish you caught on a trip and ask your audience? Want to know how we caught this fish, shoot us a message.
Getting started with Messanger Ads:
Open conversations with click to Messenger ads
Manage conversations within the versatile Messenger Platform
Re-engage those conversations using sponsored messages
For more details about creative options and availability, visit the Advertiser Help Center.