Smartphones never leave the hands of their consumers and rarely do you see people scrolling through their social media horizontally. When video ads first appeared on apps like YouTube, viewers could only watch them if they flipped their phone. When Snapchat tested out vertical video, advertisers saw “up to nine times more engagement!”
Take Advantage of Instagram’s Creative Shop for Video ideas
With over 250 million daily users, Instagram understands the importance of engagement when it comes to social media marketing. With help from their Creative Shop, Instagram shows marketers how to create vertical videos that engage users and consumers.
Google Maps is now allowing you to interact with your consumers when they search for your address. Their new program allows you to answer questions using google maps from mobile users who are using the app.
Outdoor marketers can respond to questions about their business location or other FAQ’s before customers even walk through the door.
How does it work:
1. Search a location on Google Maps
2. scroll down to the “questions and answers” section
3. ask a question or answer one
Do you usually get calls about how to find your business? Google allows business owners to add to the questions and answers to help out your customers. You can even move a frequently asked question toward the top of the thread by clicking the thumbs up icon.
Facebook is making things easier for marketers by adding the ability to amplify their influencer’s post. Now when influencers promote your brand on their page or blog, marketers are able to boost that exact post. Marketers can then customize their audience with Facebook’s precise targeting so you can reach your ideal customer for maximum results!
Here’s how it works:
A marketing influencer creates a post about a product
The creator will check a box allowing the business partner to boost the post
Once boosted, the target audience will see that the post originated from the creator, even though the marketer boosted it
Take control of word-of-mouth marketing with brand ambassadors and influencer marketing and let Facebook provide the tools!
Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want.
“These badges will help you uncover images where next steps or more in-depth information is available,”
NOW IN THE BOTTOM LEFTHAND CORNER OF THE IMAGE. YOU’LL SEE A BADGE THAT CATEGROIZES THE IMAGE YOU’RE VIEWING, AS WELL AS TEXT TO HELP CLARIFY THE ACTION YOU CAN TAKE.
So what does this mean for an outdoor marketer?
If you have images on your site, you can help mobile users identify the type of content associated with the image by using appropriate structured data on your pages. According to Google, this helps users find relevant content quickly and sends better-targeted traffic to your site.
Click on the badge in the lower left corner of the image to be taken directly to your website where you can learn more about the rod, its features, and most importantly buy it.
How to get started
If you’re publishing products, add Product markup, and for videos, add Video markup. Google’s algorithms will automatically badge GIFs, without the need of any markup. While they can’t guarantee that badges will always be shown, adding the recommended structured data fields in addition to the required fields may increase the chance of adding a badge to your image search results.
This mobile-only feature works like a text message thread or email. The plus side, once the video is shared with a contact, you can message directly without leaving the YouTube app. And who doesn’t want to share a video without receiving one? When responding to a video thread the user can press the reel icon and send a video in return.
The feature will be built into YouTube’s share button and lets you select from your phones contact list. You can also get a direct link to share and add new friends to discuss the video with.
The cool thing about this new feature is that instead of copying and pasting links to YouTube videos via text message of Facebook Messanger it does all the sharing in one App.
With more than 1.2 billion people using Messenger every day, the social media powerhouse has decided to take their messenger ads out of beta and launch to the mainstream.
According to Facebook: “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.”
So why is this ad placement useful to outdoor marketers?
Facebook sees this as a way for users to find relevant businesses that are active in the app. At this time, businesses can not directly message users but they can continue a conversation if the user clicks on the ad.
Start a conversation, don’t serve an ad.
To really see the benefits of this new service think about creative ways to start conversations not serve ads. For example, engage your target audience by understanding what they would be curious enough to start a discussion. Draw your audience in by showing a photo of the fish you caught on a trip and ask your audience. Want to know how we caught this fish, shoot us a message.