How We Crushed Our Client’s Sales With Databox

We juggle a lot as an inbound marketing agency. Each client has a different product or service which requires a different strategy to achieve their goals. While some agencies struggle working with a variety of clients, we thrive! I’m not saying we don’t want to pull our hair out sometimes but we love the challenge!

Technology has made staying on top of client tasks and goals much simpler. You hear us rave about Hubspot all the time and I’m not going to say they’re my number one choice in managing marketing goals, tasks, and automation but…(they’re definitely #1).

Databox logoAnother tool we started using this year is Databox and they quickly moved into our top 5.

What Is Databox?

Databox keeps “your KPIs front and center” by pulling data and analytics from different sources like Google Analytics, Hubspot, and Facebook. From there, you can create Databoards that track different goals.

Track Google AdWords

Databox data dashboard. Figure 1.

Track Facebook Ad Campaigns

Databox data dashboard. Figure 2.

Databoards are simple to manage and can easily be shared with my team as well as clients. Everyone is able to log-in to Databox and see how sales, marketing, and the overall business performed on a daily basis. From there, we can manipulate our strategy to make sure we crush our monthly, quarterly, and annual goals.

Crushing Goals

We are constantly finding new ways to improve with Databox and last month we crushed it! Our clients have lofty goals heading into the summer and one client in particular set a goal to increase online sales in April by 180% from last year.

Spoiler! We hit our goal by 134%! Almost double the sales from last year.

Databox data dashboard. Figure 3.

But how?!

We are lucky to have a Google Adwords whizz on our team and for this particular client, we wanted to attract more people to the site with ads from Google. We created a Databoard that tracked our Google Ads and keywords and kept an eye on it daily. We’d see which ads and keywords were performing the best and the worst. We’d remove ads that were getting zero clicks and put more money toward ads performing well.

Databox data dashboard. Figure 4.

Not only were we tracking ads and keywords but the performance of landing pages, emails, and overall conversion rates.

Databox data dashboard. Figure 5.

This plethora of data helped us easily stay in control of our Google Adwords campaign and maximize our client’s ROI. Needless to say, when we called our client for their monthly review they were ecstatic.

Give Me More Data!

We like tooting our own horn with all the positive data Databox provides but it isn’t always sunshine and rainbows. Sometimes when we log-in we notice traffic to the website is down, conversion rate is dropping, or blog views are low.

Databox data dashboard. Figure 6.

And instead of running to my closet to cry for 20 minutes like my youngest daughter likes to do, we dig through the data a little more to find out why. Why are views, traffic, and clicks down? The “Goals” section allows us to quickly check in on our client goals and adjust our efforts accordingly.

Are You Convinced?

If you are a data junkie like we are then Databox is your new BFF! If you want more information on Databox, head on over to their site or contact us below to schedule a free consultation.

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Are You Missing Leads By Not Tracking Calls From Your Website?

Are you that person that rolls your eyes when you see a friend calling you instead of texting?

Yea, me too. But when it comes to business, phone calls are important. Especially when your product or service can’t be sold through e-commerce. One of our clients manufactures and distributes heavy machinery. Their product is not something you can “add to cart” after you’ve perused the site.

With inbound marketing techniques, we increased new user traffic to their website by 131%!

Our client noticed an uptick in phone calls to the company but there was no way to track if those calls came from our superhero inbound marketing efforts (even though we knew they did). Insert: call tracking. Tracking phone calls to your sales department can help guide your digital marketing efforts.

Today we’re going to go over what call tracking is, why digital marketers should be tracking calls, and our favorite call tracking service.

What Is Call Tracking?

Call tracking is exactly how it sounds. Digital marketers can use unique phone numbers on digital ads, CTAs, etc. to see where the calls came from. Depending on the call tracking service, outdoor marketers can also record the phone call, see the length of the conversation, track if it converted to a sale, and several other metrics.Tracking users web activity after they call your business

Why Digital Marketers Should Track Calls

Outdoor companies that close sales over the phone or provide a service should track their calls. And if I’m being 100% honest, I think every company with a phone should track their calls. The insight companies receive through call tracking can help maximize their ROI on marketing campaigns or help them understand their customer base more.

Real-Time Analytics

Call tracking allows you to have unique phone numbers on each digital ad or CTA your company has created. Every time the number is called, you can see exactly what advertisement led to a phone call. Based on the phone calls, you can see what ads are working and which ads you need to stop wasting money on. You can also adjust the tone, play with wording, and see if the ad performs better. Marketers can even track the customer’s journey on your website depending on the service you choose (we use CallRail).

Quality Assurance

If one salesperson is outselling another, wouldn’t it be wise to understand why? Call tracking services allow you to record inbound calls so you can help train your sales team. Salespeople can learn from each other how to close sales and delight customers.

Integrate With CRM Systems

Salespeople can save time tracking phone conversations when a call tracking service integrates with your CRM. Certain call trackers (like CallRail) will automatically send calls as leads and activities to our CRM of choice Hubspot. Marketing and Sales can see where and when the lead found your outdoor business on their dashboard.

Screenshot of the Hubspot contact record dashboard highlighting web analytics

How Do I Start?

There are several call tracking companies that provide a laundry list of benefits. If you didn’t notice, the service that got us hooked to tracking calls is, CallRail. After speaking to different companies, we found CallRail offers the best features for our outdoor clients at a fair price. The reports we provide each month help us make better marketing decisions moving forward. It also helps us become more transparent with our clients as we can show them when a digital ad flopped and what we’re doing to fix it.

Call tracking services provide a plethora of information that outdoor digital marketers can get lost in. While you don’t need Sage Lion Media to get a CallRail account, we could help you save time and money if you do. CallRail is a service anyone can sign up for but when you work with us, we take care of creating an effective inbound marketing campaign.

We take the time to make sense of the data and provide you the most meaningful information. We manipulate the tone, images, and content of advertisements and CTAs so your sales team gets the most qualified leads. We integrate your CRM, Google Analytics, and website with CallRail.

If you have the bandwidth to take full advantage of a call tracking service then we recommend CallRail. But if you’re not sure and want more information on how Sage Lion Media can convert, close, and delight customers through CallRail contact us today.

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How To Get More Customer Reviews & Improve Your SEO

People want to be heard loud and clear when they’ve had a negative experience with a product or service. Rarely do people leave positive reviews. Even though you might get repeat customers and awesome sales, you could lose potential customers who saw your 1-star average on Facebook, Google, or Yelp. Maybe it’s time to, dare I say, ask for reviews?

Yes! It’s OK to ask customers to leave reviews. Especially since only 23% of customers review your business online. Today I want to discuss the importance of online reviews, how to increase your reviews, and why you should monitor them.

Online Reviews Matter

We all know word-of-mouth marketing is the best kind of marketing. We trust our friends and family to steer us in the right direction for a quality product or service. Online reviews are the digital version of word-of-mouth marketing. 93% of consumers say online reviews affect their purchasing decision!

If people are deciding between two companies that rent converted camper vans and they see one company has an average of 4-stars and the other has 2-stars, who do you think they’ll pick? Now you could argue and say 4-star has over 100 reviews while 2-star only has 5. But, when companies don’t have many reviews, bad reviews will skew the overall average. Since 68% of customers want to read four or more reviews before they can trust your business, you better find ways to increase your reviews. We’re here to help with that!

Ways To Increase Reviews

Before you ask for reviews, make sure you have an easy review process. Have a link handy that you can email to customers. Put it in your email signature. Create a cool business card with the link to hand out. Add a call-to-action on your website. Whatever it is, simplify the process. If your customers don’t know where or how to leave a review, they won’t do it.

1. Ask In Person

When a customer returns a converted camper van and is handing you the keys, ask them to leave a review! That simple. Give them a business card with a link or ask for their email so you can send the link. A person-to-person request is effective when you’ve performed a service. Most likely, you’ve spent more time with this customer so it won’t be awkward.

2. Send An Email

Sending a personal or automated email asking for a review is another way to increase online reviews. If your business is performing a service, I’d recommend sending a personal email. Actually, if you have the time, always send a personalized email. People miss the “personal touch” from business so this is another chance for you to make them feel special.

But I get it. You’re busy! So am I. Sending a personalized email for each product or service sold takes a lot of time. Setting up an automated email is more efficient and you can still add a personal touch. Every time I order something on Amazon, a week later I get an email asking to leave a review. I don’t leave a review for every product but I leave more reviews than if they didn’t ask. Creating an automated email like Amazon can help increase the number of reviews your business receives. As proud Hubspot Partners, we have created several workflows for our clients that makes automated emails a breeze.

3. Ask On Social Media

If you have a large following on social media and few reviews, ask your fans! You can even ask your small fan base for reviews. Include links to Google and Yelp.

Monitor Reviews

Once you ask for reviews, people will leave them. And when that happens, it’s important to monitor and respond to them. If someone leaves a positive review, thank them! Ask how your converted camper van made their road trip to the Grand Canyon better! Get the name of the sales rep that recommended that awesome pair of hiking boots. You want your customers to stay engaged with your company so keep them engaged.

It’s even more important to respond to negative reviews. Getting feedback on a product or service can help your company do better. If the review is about a poor attitude from an employee, respond and let them know you’re having a company-wide training on customer service. If a customers ski jacket zipper broke on the first-run, ask for their address so you can send them a new jacket.

People look at positive and negative reviews. If customers see you are trying to rectify a negative experience, they’ll trust you have their best interest at heart.

Leave Us A Google Review

Online reviews can be that one last piece of information a potential customer needs to pick up the phone and call or press, “add to cart.” And how you handle reviews can show off your company’s awesome culture. So leave us a review on Google. Do you find our blogs helpful? Or are our topics irrelevant? Did we increase your companies leads? Whatever it is, we’d love to hear from you.


Hubspot Adds Instagram

Sage Lion Media loves Hubspot. Hubspot makes marketing simpler for our agency and managing our clients. With their marketing automation tools, we have more time to prospect, brainstorm, and chase fresh powder after a snowstorm in the mountains.

Hubspot is always improving their marketing automation tools and this month, they announced some pretty big news. Facebook has recognized Hubspot as a Badged Marketing Partner. With this partnership, Hubspot has the ability to directly publish to Instagram!

Why Is This Big News?

Facebook is a powerful social media marketing tool with 2.1 billion daily active users. After Facebook bought Instagram, their daily active users skyrocketed. Instagram expects to hit 1 billion active users this year!

Instagram is becoming a prime marketing tool for outdoor businesses to showcase their brand and create a new community of followers. Currently, social media marketing tools have the ability to create Instagram posts and even see analytics. But it is a convoluted process to schedule and publish a post. Most social media marketing tools give you the ability to create the post in their app, but then you have to copy and paste your post directly into Instagram. For businesses with more than one Instagram account, it’s a lot of logging in and out and memorizing usernames and passwords.

With Hubspot and Facebook’s new partnership, social media marketers can save time by scheduling posts for all social networks!

What Else?

Hubspot offers a robust, analytics feature for social media accounts. It’s simple to track engagement, clicks, contacts, and more. They also make it simple to manage different accounts and stay on top of the latest social media trends and best practices. Hubspot will incorporate these same features with Instagram making it easy to track, monitor, and manage all of your social media marketing efforts. Hubspot has also added some new features with Facebook.

  • Hubspot now allows you to host, upload, and publish Facebook videos with their social tools.
  • Marketers can dive even deeper with Facebook Ad targeting by syncing Hubspot lists with Facebook Audiences.
  • Integrate Facebook Messenger in Hubspot so you can monitor all messages from one app.

Hubspot Loyal

Hubspot has been a lifesaver for our agency. We are able to stay ahead of our client’s needs and provide detailed analytics with their software.

If you’d like to learn how Sage Lion Media can help you get started with an effective social media strategy, contact us today.

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Understanding Keywords For Your Outdoor Business

Every website is vying for that number one spot on Google Search. It could be the main website, a blog post, or a landing page but each and every one of us wants to be the first thing people see. While search engine optimization (SEO) rules on Google are constantly changing, keywords have stayed fairly consistent. Understanding keywords for your outdoor business can lead to impressive results on Google Search.
Continue reading…


The Latest In Social Media

We are 3 months into 2018 and a lot has happened with social media. From Kylie Jenner costing Snapchat $1.3 billion to Facebook potentially slapping businesses in the face with its new algorithm. Let’s look at what’s been going on in the world of social media marketing. And I promise to make no more Kardashian/Jenner references.

Facebook Algorithm Change

Mark Zuckerberg wants to get back to the roots of Facebook. Connect people with people. Several users have been frustrated with the number of posts from brands, businesses, and media so Facebook is changing its algorithm. Users will now see fewer posts from pages and more posts from friends and family.

So what does this mean for marketers? Everyone is still unsure of the new algorithm’s impact on business but here are some ways to continue standing out.

  1. Quality content has always and will always be king. Facebook wants “meaningful interactions” which means, comments. When brands and businesses post on Facebook, share content that is engaging. Facebook will prioritize these posts.
  2. Facebook loves video content and will continue to include them on user’s homepage. But Facebook loves live content even more. In his post in January, Zuckerberg said, “Live videos often lead to discussion among viewers…live videos on average get six times as many interactions as regular videos.” Live videos create a conversation and that’s what Facebook wants.
  3. Brand ambassadors have been trending for social media marketers. Instead of focusing on the “big fish,” start connecting with real people. If a brand ambassador has a personal Facebook page, ask them to share content on there. Have a diehard fan with a lot of Facebook friends? Surprise them with a bunch of free stuff and have them review it on their personal page.

Other News for Facebook

  • Facebook is seeing a decline in users. Last year, they lost 2.8 million users under the age of 25! Social media platforms like, Snapchat, are swooping up Gen Z.
  • And finally, some good news. Facebook is making it easier for businesses to see how their Page is performing. Post views will now be based on viewable impressions. Previously, reach was defined as a post showing up in a users News Feed. Post views will now only count when the post enters the user’s screen. This will give businesses a more accurate view of their post views even though they might see a dip in reach.

Twitter

A decline in daily and monthly active users has plagued Twitter for a while but there might be some bright light. Even though the US has seen a 2% drop in daily active users, people who use the app are spending more time on it and engaging more. Why? In November of 2017, Twitter upped its character count in a tweet from 140 to 280. This has made it easier and faster for users to tweet. Tweets that reach the 280 character limit are also being liked and retweeted more often. These users also have more followers and mentions.

Twitter has also improved their ads which has seen a 75% increase in engagement from 2016 to 2017. Rumors of Twitter being on its deathbed have echoed around Silicon Valley but businesses looking for quality engagement with their fans might want to think twice. There are over 67 million Twitter users in the United States. Majority of those users are 18-49 which means they have buying power. While other businesses are pulling back on Twitter, we’ll stay in the conversation with the apps engaged Tweeters.

Anything Else?

The world of social media is evolving for better or worse. One of the better changes is Hubspot’s new integration with Instagram. As a valued Hubspot Partner, we are ecstatic about this!

And as an inbound marketing agency, we want to help your business attract the ideal customers and convert, close, and delight them so your outdoor business can prosper. Social media is an amazing tool and we understand the work that goes into it.


Google Chrome Is Coming For Your Ads

Have you noticed fewer ads the last few days?

The day of ad reckoning is upon us. Last June Google warned us they would start blocking annoying ads natively within their Chrome browser. Well, that day has come and gone, and the web seems like a nicer place right?

I want to shed a little light on what’s going on and how it might impact your outdoor marketing efforts. Especially if you rely on pop-ups to drive conversions.

It won’t block all ads, just the ones we all hate.

Google is trying to curb a rising problem, too many people are installing adblockers on their web browsers. In 2017 they joined the Coalition for Better Ads, they created standards for how marketers should improve ads for consumers. The ads shown below have identified as experiences that are banned from the standards.

Chances are you’re probably using some of these types of ads right now.

The two that we are concerned with are Pop-Up Ads and Large Sticky Ads.

Pop-up Ads

Pop-up ads are a type of interstitial ad that do exactly what they say — pop-up and block the main content of the page. They appear after content on the page begins to load and are among the most commonly cited annoyances for visitors to a website. Pop-up ads come in many varieties – they can take up part of the screen, or the entire screen.

Included ad experiences tested: Pop-up Ad with Countdown, Pop-up Ad without Countdown

We’ve had pretty good success running these types of ads. They can be a great source for driving visitors to a call to action or getting them to sign up for a newsletter. When used correctly they can even provide value to the end-user.

Two forms of pop-up ads are currently under review and are exempt from being blocked. Ads that take up 30% or less of the content and Exit Pop-Up Ads that appear after a user has ceased active engagement with content. Eventually, these ads will be submitted for review and blocked.

Large Sticky Ads

Large Sticky Ads stick to the bottom edge of a page, regardless of a user’s efforts to scroll. As the user browses the page, this static, immobile sticky ad takes up more than 30% of the screen’s real estate.

A Large Sticky Ad has an impeding effect by continuing to obstruct a portion of the page view regardless of where the user moves on the page.

We don’t use these as much and never over 30% of the screen, but it’s worth noting. I have seen plenty of outdoor websites that add signups and specials in these lower areas. Blogs are notoriously bad for using this kind of ad.

If you use some of these types of ads don’t panic.

Google is probably out scanning the web looking for ads as we speak. To know if your site has been flagged you’ll need to check your Ad Experience Report in Google Search console. But it’s not actually in your search console yet. You need to hit this link to see your report.

First of all, you have time to adjust should you be flagged. You have 30 days to address any issues on your site. If you don’t, Google Chrome will automatically block the ads on your site. Visitors will see a warning that you are a bad advertiser and ads are being blocked.

Our strategy moving forward

As I mentioned we’ve been using a few of these ads on some of our client websites, because frankly, they work. Especially when you have a compelling offer. First of all, we’re not panicking but we are watching.

On any site we run pop-ups we are waiting for Google to crawl the site and update the report. Once we are flagged we will respond accordingly. There is still some gray area out there about what’s technically a pop-up and what’s not. So we’ll wait for Google to tell us if we’re in violation. So far we haven’t been flagged anywhere.

If we’re flagged we will rely on user triggers to display our ads. We use Opt-in Monster and HubSpot Lead flows to serve our pop-ups. Both have triggers we can use to only show ads that meet the requirements stated in the Coalition for Better Ads. These triggers include things like:

  • Exit Intent (someone trying to leave the site).
  • Ads that show up after certain interactions.
  • Not requiring users to wait a certain number of seconds before content is shown.
  • Showing different ads to mobile or desktop users.

We also want to continue to create unique and innovative ways to be seen by our client’s customer base that fall within Google Chrome’s ad standards.

If you’d like to learn how Sage Lion Media can help you get started with an effective inbound marketing strategy, contact us today.

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2018 Inbound Marketing Trends

It’s a new year which means new marketing trends to help grow your business. While some trends in 2017 are still relevant like blogging and social media, we did some research to see what new marketing tactics will help your company thrive in 2018.


7 Last Minute Checks Before A Trade Show

Trade shows can have a huge impact on any size business. Over 80% of attendees have some sort of buying power so if planned correctly, companies can network with potential customers and even close deals on the spot. This is a chance for salespeople to take a break from the cold calling and emails and make a lasting impression in person.

Since trade shows can be costly, it’s important your business has planned well in advance with goal setting, booth design, premarketing, etc. To maximize your ROI, take a look at these last minute checks to ensure a successful show!

1. Charge Everything

Laptops, phones, iPads, tablets, anything that needs to be charged, charge it. The last thing you want is to be showing a demo on your computer and it dies. Or capturing a lead on your iPad and “low battery” pops up and there’s still five hours left in the show. Since 24-hour battery life on most electronics isn’t a thing, it’d be wise to pack extra batteries and power cords as well. And if you’re not located next to an outlet or you’re not sure, bring extension cords.

2. Have A Backup Plan

Having a backup plan for everything that could go wrong will give you peace of mind and will also continue to maximize your ROI at the show. Here are a couple scenarios that can happen to anyone and how to plan ahead:

  • The booth was shipped well in advance but with holidays, extreme weather, or just incompetence, there’s no guarantee everything will arrive on time. Pack a company branded tablecloth and marketing materials in your suitcase just in case you arrive at an empty table.
  • The marketing team put together an amazing slideshow for a meeting you planned with some prospects but the trade show doesn’t have the proper cords to hook it up. Pack extra cords and also print out copies of the slideshow on some nice paper in case there are tech issues.

Even if you plan for the trade show a year in advance, things happen. So always plan for the worst and just pack extra of everything.

3. Update Your Credit Card App

A lot of trade shows give exhibitors the ability to sell their merchandise to attendees. Whether it’s a B2B or B2C show, make sure you have the software to close the sale on the spot. There are several credit card apps you can download on a phone or tablet but you’ll want to check that it’s up to date. If it’s been a while since you’ve used the app, double-check it’s the most updated version. You don’t want a bunch of frustrated first-time customers who waited in line to buy a thermos, rod, or energy drink because the app needed a new update.

4. Pack Snacks & Water

Rule number 1 in trade show etiquette is to always have someone at the booth. Most companies send at least two representatives to manage the booth but if you’re a small company, your partner planned a lunch meeting, or someone is sick, you might get stuck at the booth by yourself.  Instead of leaving your booth for an hour to grab something to eat, pack some granola bars, a sandwich, or some nuts to munch on. Bring a water bottle as well because networking will leave anyone parched. And lastly, pack mints. No one wants to smell onion breath. No one.

5. Double-Check Your Lead Capture

The cost to convert a lead from a trade show is 38% less than a sales call so it’s vital to have some sort of lead capture. Collecting business cards is always a nice backup plan but fewer people carry them around these days. It also can be tedious manually inputting them into your CRM. Talk with your marketing team in advance about setting up a form on your website people can fill at your booth that automatically puts them in your CRM. Apps like Leadature, is another solution for capturing potential customers at the show. No matter what method you use to capture leads, double-check the day before and on the day of the show. If something goes wrong, see step 2.

6. Email Current Customers

The main goal of a trade show is to get new customers but this is also an opportunity to strengthen current relationships. A few days ahead of the show, email your current customer base and let them know you’ll be at the trade show. Delighting your existing customers with free passes, drink tickets, or some cool marketing swag can help with retention and future sales.

7. Post On Social

Not only do you want current customers to know you’re at a trade show but fans on your social media want to as well. Within your fan base are tons of potential customers who might be attending the same show. Leading up to the event let them know your booth number with a tweet or Facebook post. You can even post your schedule on Facebook and ask fans to message you to set-up more meetings. While at the show, post a Facebook Live video of you giving a demo of a new product.

Trade shows are the perfect opportunity to have face-to-face interactions with future and current customers. It’s important to take full advantage of this opportunity and using these last-minute checks will help you leave a lasting impression. If your trade show is in the Denver area, check out our post on making the most of your trip!

Good luck out there, exhibitors!

 


Why Outdoor Wilderness Programs Should Use Inbound Marketing

In the past, most outdoor wilderness programs focused their marketing efforts on traditional outbound strategies, including trade shows, telemarketing, print ads, and radio or television ads. But with the availability of technology, the focus has quickly shifted to inbound marketing strategies such as blogging, podcasts, webinars, search engine optimization, infographics, YouTube videos, and eBooks. The focus of inbound marketing is being discovered by customers, rather than going out to find them.

Inbound marketing helps draw prospects to your wilderness site, and gradually converting them into customers. Here are a few ways you can use inbound marketing for success.

1. Create Brand Awareness For Your Outdoor Wilderness Program

Outdoor wilderness sites can dramatically improve their brand awareness especially around the different programs you offer. You can tell success stories and highlight unique aspects of your trips that sets you apart from your competition. Potential clients are spending a lot of time researching options and comparing data points. Use videos, social media, and blog posts to start attracting those clients to your website.

Once you turn the money off for a pay per click campaign those leads stop filtering in.

2. Get More Leads With Less Money

Just like outbound marketing methods, inbound marketing requires some upfront investment. However, as your marketing resources grow, leads are pulled to the site over time compounding your growth. Unlike a paid-for-click (PPC) campaign where the leads go away once the money stops flowing, an inbound marketing plan will continue to organically attract users to the site over time.

3. Establish Credibility

Before people sign up to go on one of your trips, they want to be sure they are reserving a spot with a credible outfit. Inbound marketing offers outdoor wilderness programs a great opportunity to establish credibility with their customers.

For instance, if you are booking a month-long trip, you could create a series of blogs or videos that offer an overview of experiences that happen on a typical trip. In the process, you could answer common questions asked by families and prospects in the research phase. The more prospects see you as an authority in your industry, the higher your chance are of obtaining that business.

4. Target Qualified Customers

Inbound marketing is all about pulling in already interested customers. Unlike outbound marketing, you’re not throwing money at advertising that  is marketed to everyone. Instead, you are using specific keywords, blogs, and social media posts to attract the perfect customer. When you create content that your customers are searching for, it makes it easier for them to find you. They’ll sign up for your newsletters since you’ve established yourself as a thought leader. You’ll also save money since these leads are more qualified than leads coming from TV ads or other traditional marketing strategies.

5. Enhance Organic Search

Getting people to your website organically is all about SEO. And how do you increase your SEO? Blogs, keywords, social media, videos. When people are searching for wilderness therapy companies, they might start by Googling, “What is Wilderness Therapy?” “How can Wilderness Therapy Help My Teenager?” When you create blogs addressing these questions, you’re able to get these prospects on your website…organically.

Inbound marketing is a new way to approach prospects. While leaving the comfort of traditional marketing is scary, inbound marketing will help you gain more qualified leads, nurture those leads at the right time, increase brand awareness, and so much more. Are you ready to dip your toes into inbound marketing? Check out our blog on how inbound marketing can help you attract the right clients.