Content marketing skills are powerful, but only if done right. It’s researching what your specific audience wants to know. It’s talking to them as a friend, in your own unique way and voice. It’s keeping up with current trends, so you can create valuable content that resonates with your audience. Follow along this blog and […]
Depending on what you may have read, what others have told you, and your own past experiences, you may have formulated thoughts on SEO or SEM and how they can impact your bottom line. Built and managed the right way both of these avenues can lead to huge potential ROI. We have seen the greatest […]
If your company is struggling at the top of the funnel, we’ve got 5 tips that will attract prospects to your website and convert qualified leads into sales. Your outdoor company has built a beautiful website and the sales team is ready to answer any questions prospects have. But they’re waiting…and waiting…and waiting. The sales […]
In December 2017, Google upped the character limit to 320 and it left us wondering, “do I need to update my client’s meta descriptions?” This thought snowballed into a series of questions around meta descriptions followed by a lot of Google searches and researching. What we found out was: They’re important Character length matters depending […]
People want to be heard loud and clear when they’ve had a negative experience with a product or service. Rarely do people leave positive reviews. Even though you might get repeat customers and awesome sales, you could lose potential customers who saw your 1-star average on Facebook, Google, or Yelp. Maybe it’s time to, dare […]
Every website is vying for that number one spot on Google Search. It could be the main website, a blog post, or a landing page but each and every one of us wants to be the first thing people see. While search engine optimization (SEO) rules on Google are constantly changing, keywords have stayed fairly […]