Building a Story for Your Outdoor Brand

In 2017, Donald Miller published Building a Story Brand and it has become a measure of standard across the internet marketing space. The overarching message instructs the reader to clarify their message so their customers will listen. So many of our clients come to us with a version of struggle related to the solution Donald […]


2 Tactics After Attending a Trade Show To Increase Sales

Whew, this year’s IFTD was a whirlwind and a big success here in Denver. While at the show I met up with a bunch of clients. Hung out with old friends. And met several new prospects. As the show wraps up I’m getting ready to follow up with a few leads I had positive interactions […]


Inbound Marketing is Like Air Traffic Control

When I was hired by Sage Lion Media at the beginning of the new year, I was tasked with implementing agile/scrum methodologies. Prior to joining Sage Lion Media, I worked at a few reputable digital marketing agencies located in Los Angeles, Denver & Chicago. And before entering the world of inbound marketing I had the […]


Top 5 Outdoor Industry Marketing Trends That Will Matter in 2020

Outdoor Industry Marketing in 2020 The landscape is ever changing in the world of internet marketing as a whole as well as the outdoor industry’s niche, but the core values stay the same. As a product owner or service provider, you want to capture potential leads looking for your product or service, educate them on […]


How to Optimize Your Facebook Ad Funnels Using Video

Needless to say, marketers must be more creative than ever to not only attract audiences, but also keep their attention. Many businesses use Video Facebook Ads as a key part of their digital marketing funnel. Using video is a great way to boost your funnel strategy and ultimately drive conversions.  The average human’s attention span is […]


Using Lead Scoring to Find Hidden Customers

Lead scoring is a dynamic process that needs to grow over time. Treat your first foray into lead scoring as an experiment. You need to work closely with your sales team to make sure the leads you are identifying are really qualified to purchase. If you don’t have a sales team, then you need to […]


Growth Driven Design: What’s Wrong with Traditional Web Design?

We’ve been doing traditional web design for almost 12 years now. In that time a common theme has continuously repeated itself. A potential client usually has one of these four problems with their website. Our website is broken, features that used to work no longer function. We haven’t updated our website in years, we’re too […]


4 Reasons Your Nonprofit Should Have A Blog

Content marketing is dominating marketing trends and if everyone was blogging and doing it well, we’d leave you alone. However, due to shrinking budgets and overworked staff, blogging has taken a backseat for many nonprofits. Producing quality blogs and posting consistently can be taxing for a nonprofit. But what if we told you: Blogs give […]


Should You Hire A Marketing Agency Or An Internal Team in 2019?

As small to mid-sized outdoor companies grow, it becomes tougher to be the CEO wearing all the hats. You feel trapped between your need to grow and the realities of hiring an employee. And you’re unsure if you need a marketing agency or freelancer to help you.


The Perfect Recipe To A Successful Lead Nurturing Campaign

A lead nurturing campaign is a series of (ideally) automated emails that move a lead from the top of the funnel to the bottom. Automated emails are ideal because depending on the volume of email sign-ups you receive, emailing each prospect can be timely. Hubspot has a free, automated lead gen tool we like to […]