Mapping Content to the Buyer’s Journey

As potential customers consider a purchase or service, they likely research the various market options. They’ll make an informed decision based on quality, price and other factors. In most circumstances, they don’t make a spur-of-the-moment decision without evaluation. Instead, a potential buyer – regardless of product – goes through something called the buyer’s journey. This […]


Basting Your Content

We have discussed content strategies and the need for regular optimized content quite a bit lately. So what better time to include some festive comparisons as we approach the holiday season. For the purposes of this blog, let’s consider your content as a turkey.  When you are cooking a turkey, you can set it in […]


What To Do If You’re Struggling With Top Of The Funnel Strategies

If your company is struggling at the top of the funnel, we’ve got 5 tips that will attract prospects to your website and convert qualified leads into sales. Your outdoor company has built a beautiful website and the sales team is ready to answer any questions prospects have. But they’re waiting…and waiting…and waiting. The sales […]


Outdoor Video Marketing Trends You Must Know For 2020

Our team has put together an infographic outlining the important upcoming outdoor video marketing trends that will impact the digital marketing industry as a whole. As we approach 2020 it is important to understand the ways you can adapt to critical marketing updates in technology. Sources like Facebook, Instagram, and TikTok have all garnered massive […]


Creating An Effective Call-To-Action

Quality content on a blog post or website is key to attracting prospective clients. At Sage Lion Media, every email we send, blog post we write, social media post we create, a call-to-action is included. In our blog today, let’s review what a call-to-action is and some best practices when creating an effective call-to-action. What […]


3 Reasons Why Your Calls To Action Are Not Converting

Have you ever read through a blog post and left because no one “told” you what to do next? You were left hanging in space, free to leave at anytime. Leaving your visitors (prospects) hanging is the first simple way to NOT generate more leads. It’s important to have calls to action in every step […]


Building a Story for Your Outdoor Brand

In 2017, Donald Miller published Building a Story Brand and it has become a measure of standard across the internet marketing space. The overarching message instructs the reader to clarify their message so their customers will listen. So many of our clients come to us with a version of struggle related to the solution Donald […]


2 Tactics After Attending a Trade Show To Increase Sales

Whew, this year’s IFTD was a whirlwind and a big success here in Denver. While at the show I met up with a bunch of clients. Hung out with old friends. And met several new prospects. As the show wraps up I’m getting ready to follow up with a few leads I had positive interactions […]


Inbound Marketing is Like Air Traffic Control

When I was hired by Sage Lion Media at the beginning of the new year, I was tasked with implementing agile/scrum methodologies. Prior to joining Sage Lion Media, I worked at a few reputable digital marketing agencies located in Los Angeles, Denver & Chicago. And before entering the world of inbound marketing I had the […]


Top 5 Outdoor Industry Marketing Trends That Will Matter in 2020

Outdoor Industry Marketing in 2020 The landscape is ever changing in the world of internet marketing as a whole as well as the outdoor industry’s niche, but the core values stay the same. As a product owner or service provider, you want to capture potential leads looking for your product or service, educate them on […]