In 2016, 40,000 nonprofits participated in #GivingTuesday with more planning to join the movement this year. Email marketing has the highest ROI for nonprofits so it’s important your nonprofit is heard over everyone else. Taking the time to segment your #givingtuesday email list can drastically improve the results of your campaign. Segmenting your audience will […]
Nonprofits are rushed to create an email campaign which takes time and money that most of them don’t have. Once the email is created, a few test sends are fired off to a personal email and a few work email addresses and if all goes well, the email is then automated to send to donors. […]
A powerful story can help your donors cross from casual reader to impassioned donor. An effective nonprofit story pulls on the emotions of the viewer. It cuts to the heart of the viewer, engages their emotions and demands they take action. It’s one thing to tell your story in a way that inspires. It’s another […]
Smartphones never leave the hands of their consumers and rarely do you see people scrolling through their social media horizontally. When video ads first appeared on apps like SnapChat, viewers could only watch them if they flipped their phone. When Snapchat tested out vertical video, advertisers saw “up to nine times more engagement!” Take Advantage […]
Google Maps is now allowing you to interact with your consumers when they search for your address. Their new program allows you to answer questions using google maps from mobile users who are using the app. Outdoor marketers can respond to questions about their business location or other FAQ’s before customers even walk through the door. […]
Facebook is making things easier for marketers by adding the ability to amplify their influencer’s post. Now when influencers promote your brand on their page, marketers are able to boost that exact post instead of sharing it on their page. Marketers can then customize their audience with Facebook’s precise targeting so you can reach your […]
We’re super excited to launch the Marketing Undercurrent here on the blog. Our goal is to keep you quickly informed through short videos on new tools and techniques to boost your business and drive leads to your website. We want to make things simple and Marketing Undercurrent is here to keep you in the know […]
Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want. “These […]
This mobile-only feature works like a text message thread or email. The plus side, once the video is shared with a contact, you can message directly without leaving the YouTube app. And who doesn’t want to share a video without receiving one? When responding to a video thread the user can press the reel […]
With more than 1.2 billion people using Messenger every day, the social media powerhouse has decided to take their messenger ads out of beta and launch to the mainstream. According to Facebook: “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to […]