Outdoor Industry Marketing in 2020 The landscape is ever changing in the world of internet marketing as a whole as well as the outdoor industry’s niche, but the core values stay the same. As a product owner or service provider, you want to capture potential leads looking for your product or service, educate them on […]
Needless to say, marketers must be more creative than ever to not only attract audiences, but also keep their attention. Many businesses use Video Facebook Ads as a key part of their digital marketing funnel. Using video is a great way to boost your funnel strategy and ultimately drive conversions. The average human’s attention span is […]
Lead scoring is a dynamic process that needs to grow over time. Treat your first foray into lead scoring as an experiment. You need to work closely with your sales team to make sure the leads you are identifying are really qualified to purchase. If you don’t have a sales team, then you need to […]
We’ve been doing traditional web design for almost 12 years now. In that time a common theme has continuously repeated itself. A potential client usually has one of these four problems with their website. Our website is broken, features that used to work no longer function. We haven’t updated our website in years, we’re too […]
Content marketing is dominating marketing trends and if everyone was blogging and doing it well, we’d leave you alone. However, due to shrinking budgets and overworked staff, blogging has taken a backseat for many nonprofits. Producing quality blogs and posting consistently can be taxing for a nonprofit. But what if we told you: Blogs give […]
As small to mid-sized outdoor companies grow, it becomes tougher to be the CEO wearing all the hats. You feel trapped between your need to grow and the realities of hiring an employee. And you’re unsure if you need a marketing agency or freelancer to help you.
A lead nurturing campaign is a series of (ideally) automated emails that move a lead from the top of the funnel to the bottom. Automated emails are ideal because depending on the volume of email sign-ups you receive, emailing each prospect can be timely. Hubspot has a free, automated lead gen tool we like to […]
We talk a lot about driving more traffic to your website, converting prospects to leads, and leads to customers. But do you remember learning in Business 101 that it costs more to acquire a new customer than to keep an existing one? That’s why it’s so important to always think about customer retention. Acquiring new […]
In December 2017, Google upped the character limit to 320 and it left us wondering, “do I need to update my client’s meta descriptions?” This thought snowballed into a series of questions around meta descriptions followed by a lot of Google searches and researching. What we found out was: They’re important Character length matters depending […]
IFTD is coming up quick and if you’re like me, you’re looking for leads. Of course, I’m excited to check out the shiny, new gear and have late-night “meetings” with old and new friends. But if I came back to the office with a tan, hangover, and no leads, my team of marketing gurus would […]