Are you that person that rolls your eyes when you see a friend calling you instead of texting? Yea, me too. But when it comes to business, phone calls are important. Especially when your product or service can’t be sold through e-commerce. One of our clients manufactures and distributes heavy machinery. Their product is not […]
People want to be heard loud and clear when they’ve had a negative experience with a product or service. Rarely do people leave positive reviews. Even though you might get repeat customers and awesome sales, you could lose potential customers who saw your 1-star average on Facebook, Google, or Yelp. Maybe it’s time to, dare […]
Sage Lion Media loves Hubspot. Hubspot makes marketing simpler for our agency and managing our clients. With their marketing automation tools, we have more time to prospect, brainstorm, and chase fresh powder after a snowstorm in the mountains. Hubspot is always improving their marketing automation tools and this month, they announced some pretty big news. […]
Every website is vying for that number one spot on Google Search. It could be the main website, a blog post, or a landing page but each and every one of us wants to be the first thing people see. While search engine optimization (SEO) rules on Google are constantly changing, keywords have stayed fairly […]
We are 3 months into 2018 and a lot has happened with social media. From Kylie Jenner costing Snapchat $1.3 billion to Facebook potentially slapping businesses in the face with its new algorithm. Let’s look at what’s been going on in the world of social media marketing. And I promise to make no more Kardashian/Jenner […]
Have you noticed fewer ads the last few days? The day of ad reckoning is upon us. Last June Google warned us they would start blocking annoying ads natively within their Chrome browser. Well, that day has come and gone, and the web seems like a nicer place right? I want to shed a little […]
It’s a new year which means new marketing trends to help grow your business. While some trends in 2017 are still relevant like blogging and social media, we did some research to see what new marketing tactics will help your company thrive in 2018.
Trade shows can have a huge impact on any size business. Over 80% of attendees have some sort of buying power so if planned correctly, companies can network with potential customers and even close deals on the spot. This is a chance for salespeople to take a break from the cold calling and emails and […]
In the past, most outdoor wilderness programs focused their marketing efforts on traditional outbound strategies, including trade shows, telemarketing, print ads, and radio or television ads. But with the availability of technology, the focus has quickly shifted to inbound marketing strategies such as blogging, podcasts, webinars, search engine optimization, infographics, YouTube videos, and eBooks. The […]
Quit handing out 10 cent trinkets at your trade show booth and start having meaningful conversations with future referrers. And please save your money on purchased email lists and grow your list organically. These are just a few of the differences between traditional marketing and inbound marketing. Inbound marketing is a proven way to help […]