Smartphones never leave the hands of their consumers and rarely do you see people scrolling through their social media horizontally. When video ads first appeared on apps like YouTube, viewers could only watch them if they flipped their phone. When Snapchat tested out vertical video, advertisers saw “up to nine times more engagement!” Take Advantage […]
Google Maps is now allowing you to interact with your consumers when they search for your address. Their new program allows you to answer questions using google maps from mobile users who are using the app. Outdoor marketers can respond to questions about their business location or other FAQ’s before customers even walk through the door. […]
Facebook is making things easier for marketers by adding the ability to amplify their influencer’s post. Now when influencers promote your brand on their page or blog, marketers are able to boost that exact post. Marketers can then customize their audience with Facebook’s precise targeting so you can reach your ideal customer for maximum results! […]
We’re super excited to launch the Marketing Undercurrent here on the blog. Our goal is to keep you quickly informed through short videos on new tools and techniques to boost your business and drive leads to your website. We want to make things simple and Marketing Undercurrent is here to keep you in the know […]
Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want. “These […]
This mobile-only feature works like a text message thread or email. The plus side, once the video is shared with a contact, you can message directly without leaving the YouTube app. And who doesn’t want to share a video without receiving one? When responding to a video thread the user can press the reel icon […]
With more than 1.2 billion people using Messenger every day, the social media powerhouse has decided to take their messenger ads out of beta and launch to the mainstream. According to Facebook: “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to […]
It doesn’t matter how good your product is if no one knows it exists. IFTD/ICAST are massive trade shows with lots of shiny doodads begging for attention and lots of qualified trade show attendees. Your success is heavily dependent on pre-event marketing. The more planning and work you do ahead of the show the more […]
When we are in the Discover phase of a website build or a Growth Driven Design project one of the first things we do is try to discover a few smart goals. SMART goals are critical for long-term marketing success. A SMART goal stands for: Specific – Your goal should be unambiguous and communicate what is expected, […]
We are well into 2017 and trends for the rest of the year are starting to manifest in unique ways. We have seen trends appear and disappear on Instagram, the same is true with photography. Color is back With the rise in Instagram’s popularity over the years, it’s easy to see how filters have become equally […]