We’re super excited to launch the Marketing Undercurrent here on the blog. Our goal is to keep you quickly informed through short videos on new tools and techniques to boost your business and drive leads to your website. We want to make things simple and Marketing Undercurrent is here to keep you in the know […]
Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want. “These […]
This mobile-only feature works like a text message thread or email. The plus side, once the video is shared with a contact, you can message directly without leaving the YouTube app. And who doesn’t want to share a video without receiving one? When responding to a video thread the user can press the reel icon […]
With more than 1.2 billion people using Messenger every day, the social media powerhouse has decided to take their messenger ads out of beta and launch to the mainstream. According to Facebook: “People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to […]
It doesn’t matter how good your product is if no one knows it exists. IFTD/ICAST are massive trade shows with lots of shiny doodads begging for attention and lots of qualified trade show attendees. Your success is heavily dependent on pre-event marketing. The more planning and work you do ahead of the show the more […]
When we are in the Discover phase of a website build or a Growth Driven Design project one of the first things we do is try to discover a few smart goals. SMART goals are critical for long-term marketing success. A SMART goal stands for: Specific – Your goal should be unambiguous and communicate what is expected, […]
We are well into 2017 and trends for the rest of the year are starting to manifest in unique ways. We have seen trends appear and disappear on Instagram, the same is true with photography. Color is back With the rise in Instagram’s popularity over the years, it’s easy to see how filters have become equally […]
Photography can make or break a customer’s decision to purchase anything from your business. The same holds true to those in the business of hospitality. So what can you do in order to take the best possible photos for your marketing campaigns? Here are 5 tips to take outstanding photos of your lodge: 1) Stage […]
Story has been one of the most efficient ways for humans to communicate for centuries. Everything we do online is telling a story. It’s the story people hear from you that tells them what your product is and what it’s like to use your product. A great story means a great experience for your customer. […]
The explosive growth of online video continues to dominate social media. We are starting to see interesting statistics on the effectiveness of video as a marketing platform. 100 million hours of video are watched every day on Facebook. (Source: HubSpot) Videos on Facebook are shared 7 times more frequently than links. YouTube has over a […]