As small to mid-sized outdoor companies grow, it becomes tougher to be the CEO wearing all the hats. You feel trapped between your need to grow and the realities of hiring an employee. In the beginning, it was possible to bring in a steady stream of leads and convert them while marketing the company and […]
Email marketing is an essential tool for turning qualified leads into loyal customers. For every $1 spent on email marketing, outdoor companies can expect an average $38 return. If you’re marketing to businesses like we are, 86% of professionals prefer to use email when communicating. And contrary to popular belief, 91% of consumers want to […]
We talk a lot about driving more traffic to your website, converting prospects to leads, and leads to customers. All of this is great but, do you remember learning in Business 101 that it costs more to acquire a new customer than to keep an existing one? If not, here’s your reminder. Acquiring new customers […]
In December 2017, Google upped the character limit to 320 and it left us wondering, “do I need to update my client’s meta descriptions?” This thought snowballed into a series of questions around meta descriptions followed by a lot of Google searches and researching. What we found out was: They’re important Character length matters depending […]
IFTD is coming up quick and if you’re like me, you’re looking for leads. Of course, I’m excited to check out the shiny, new gear and have late-night “meetings” with old and new friends. But if I came back to the office with a tan, hangover, and no leads, my team of marketing gurus would […]
We juggle a lot as an inbound marketing agency. Each client has a different product or service which requires a different strategy to achieve their goals. While some agencies struggle working with a variety of clients, we thrive! I’m not saying we don’t want to pull our hair out sometimes but we love the challenge! […]
Are you that person that rolls your eyes when you see a friend calling you instead of texting? Yea, me too. But when it comes to business, phone calls are important. Especially when your product or service can’t be sold through e-commerce. One of our clients manufactures and distributes heavy machinery. Their product is not […]
People want to be heard loud and clear when they’ve had a negative experience with a product or service. Rarely do people leave positive reviews. Even though you might get repeat customers and awesome sales, you could lose potential customers who saw your 1-star average on Facebook, Google, or Yelp. Maybe it’s time to, dare […]
Sage Lion Media loves Hubspot. Hubspot makes marketing simpler for our agency and managing our clients. With their marketing automation tools, we have more time to prospect, brainstorm, and chase fresh powder after a snowstorm in the mountains. Hubspot is always improving their marketing automation tools and this month, they announced some pretty big news. […]
Every website is vying for that number one spot on Google Search. It could be the main website, a blog post, or a landing page but each and every one of us wants to be the first thing people see. While search engine optimization (SEO) rules on Google are constantly changing, keywords have stayed fairly […]