Quality content on a blog post or website is key to attracting prospective clients. At Sage Lion Media, every email we send, blog post we write, social media post we create, a call-to-action is included. In our blog today, let’s review what a call-to-action is and some best practices when creating an effective call-to-action. What […]
Have you ever read through a blog post and left because no one “told” you what to do next? You were left hanging in space, free to leave at anytime. Leaving your visitors (prospects) hanging is the first simple way to NOT generate more leads. It’s important to have calls to action in every step […]
In 2017, Donald Miller published Building a Story Brand and it has become a measure of standard across the internet marketing space. The overarching message instructs the reader to clarify their message so their customers will listen. So many of our clients come to us with a version of struggle related to the solution Donald […]
Whew, this year’s IFTD was a whirlwind and a big success here in Denver. While at the show I met up with a bunch of clients. Hung out with old friends. And met several new prospects. As the show wraps up I’m getting ready to follow up with a few leads I had positive interactions […]
When I was hired by Sage Lion Media at the beginning of the new year, I was tasked with implementing agile/scrum methodologies. Prior to joining Sage Lion Media, I worked at a few reputable digital marketing agencies located in Los Angeles, Denver & Chicago. And before entering the world of inbound marketing I had the […]
Outdoor Industry Marketing in 2020 The landscape is ever changing in the world of internet marketing as a whole as well as the outdoor industry’s niche, but the core values stay the same. As a product owner or service provider, you want to capture potential leads looking for your product or service, educate them on […]
Needless to say, marketers must be more creative than ever to not only attract audiences, but also keep their attention. Many businesses use Video Facebook Ads as a key part of their digital marketing funnel. Using video is a great way to boost your funnel strategy and ultimately drive conversions. The average human’s attention span is […]
Lead scoring is a dynamic process that needs to grow over time. Treat your first foray into lead scoring as an experiment. You need to work closely with your sales team to make sure the leads you are identifying are really qualified to purchase. If you don’t have a sales team, then you need to […]
Content marketing is dominating marketing trends and if everyone was blogging and doing it well, we’d leave you alone. However, due to shrinking budgets and overworked staff, blogging has taken a backseat for many nonprofits. Producing quality blogs and posting consistently can be taxing for a nonprofit. But what if we told you: Blogs give […]
As small to mid-sized outdoor companies grow, it becomes tougher to be the CEO wearing all the hats. You feel trapped between your need to grow and the realities of hiring an employee. And you’re unsure if you need a marketing agency or freelancer to help you.