How to Optimize Your Facebook Ad Funnels Using Video

The average human’s attention span is now shorter than that of a goldfish. While the average human attention span was around 12 seconds in 2000 — note, this is around the time that smartphones began entering our lives — it has fallen to eight seconds today. And the average goldfish’s attention span is nine seconds.  […]


3 Twitter Video Ideas Outdoor Marketers Should Be Creating

The explosive growth of online video continues to dominate social media. We are starting to see interesting statistics on the effectiveness of video as a marketing platform. 100 million hours of video are watched every day on Facebook. (Source: HubSpot) Videos on Facebook are shared 7 times more frequently than links. YouTube has over a […]


The New Mavic Looks Like The Ultimate Backcountry Drone

It’s the season of new drones. This years crop looks amazing with a huge focus on creating smaller, more portable drones that can easily move from spot to spot. At first glance this new Mavic drone looks like it could be the ultimate backcountry drone. I don’t even know where to begin to describe this […]