How To Leverage Video In Your Sales & Marketing Campaigns
Generating views for videos can be quite hard for any company. Some have never tried to develop a video marketing campaigns for their users at all. This is an untapped gold mine for a lot of businesses. And deserves the attention of anyone looking to generate leads on the web. Your video marketing campaign(s) should be centered around your viewer and use the following for engagement techniques.
Unique & Creative Content
Any video marketing campaign should start out with a vision of how you want your viewers to interact with your brand. Whether you are looking to be informational, demonstrational, or abstract, you should put yourself in the shoes of your viewer. To better understand how they will digest your content. The creation of engaging content can be extremely powerful for developing your customer base and creating brand recognition.
Personalization in video marketing campaigns can be leveraged with various data points. Mainly your user’s current or past web behaviors. This could be a first name, the name of company employees, and any other data point you could think of. This kind of personalization engages the viewer and demonstrates a perceived knowledge of their business and/or industry. Personalized advertisements make us feel like something was created specifically for us.
While our attention spans may be shortening, longer videos are engaging users at high rates. If complex topics require time to explain, the explanation should get the time it deserves. The viewer will quickly understand the value of a long-form explanation.
Someone sticking around for a longer video is more likely to convert into a customer as well. Or at the very least, tells us they’re an engaged & valuable contact.
Interactive 360 Degree Video
Many users who find these videos entertaining say they would be willing to interact with brand videos if they were deployed. Major brands continue to enter this space and you could potentially benefit from the production of these types of videos.
Searchability – Search Engine Optimization
Videos contain metadata related to the topics found in the video. If you produce a long-form video, your video could be packed full of valuable keywords. This provides positive ranking effects on your website.
Businesses live and die on Google therefore it is important to have a plan for getting ranked on search engines for the keywords related to your product or service.
Using any or all of the above will help you create clients or customers that stay engaged with your product or service. Choose the ones that you think you can engage with and provide the best value, or contact us for a consultation today.