What The Client Needed
The Western Native Trout Initiative (WNTI) came to us with an idea to highlight several of their successful projects on the Weber River. They wanted to produce a video surrounding their conservation work on two critical fish species the Blueheads & Bonnevilles.
What we Did
We worked closely with the WNTI team and partners and developed a video marketing strategy involving the unique story of introducing these fish to viewers by tying them to the two major protagonists of the film. The film has been very well received by both the conservation world and the general public as a demonstration of the partnerships that are possible in conservation.