What The Client Needed
Cheeky came to us with a crazy idea. They wanted to start making spin reels, and they wanted a new website to do it. Not only did they want a new website, but they also wanted to gate the website, so you had to choose fly fishing or spin reels.
What We Did
After some soul-searching, we convinced Cheeky that building two site for spin and fly fishing was not the best idea. A bend in the rod is a bend in the rod. Nobody cares if it’s spin or fly fishing anymore. We built Cheeky a custom theme in Shopify that blows the doors off their competition and drives home the energy of this upstart company in the fly fishing world. We also worked with them on several product videos and marketing strategy.