What The Client Needed
TRCP needed a microsite and branding to increase awareness surrounding the issue of public lands transfer to states. There is a movement in the west to take our federally controlled public lands and hand them over to the states. In virtually every case this is a terrible idea for sportsmen and anglers as they will lose access to prime hunting and fishing grounds.
What We Did
We developed the branding and messaging for the site that told the story of sportsmen being locked out of their public lands as these assets are handed over to the states and then sold to the highest bidder. Our site and campaign were one of the most successful campaigns ever run at TRCP, resulting in over 35,000 signatures and letters to Congress.