Hubspot Adds Instagram

Sage Lion Media loves Hubspot. We love Hubspot just as much as we love taking the day off to cast some lines in an alpine lake or pass a flask around a campfire on a crisp, summer night. Hubspot makes marketing simpler for our agency and managing our clients. With their marketing automation tools, we have more time to prospect, brainstorm, and chase fresh powder after a snowstorm in the mountains.

Hubspot is always improving their marketing automation tools and this month, they announced some pretty big news. Facebook has recognized Hubspot as a Badged Marketing Partner. With this partnership, Hubspot has the ability to directly publish to Instagram!

Why Is This Big News?

Facebook is a powerful social media marketing tool with 2.1 billion daily active users. After Facebook bought Instagram, their daily active users skyrocketed. Instagram expects to hit 1 billion active users this year!

Instagram is becoming a prime marketing tool for outdoor businesses to showcase their brand and create a new community of followers. Currently, social media marketing tools have the ability to create Instagram posts and even see analytics. But it is a convoluted process to schedule and publish a post. Most social media marketing tools give you the ability to create the post in their app, but then you have to copy and paste your post directly into Instagram. For businesses with more than one Instagram account, it’s a lot of logging in and out and memorizing usernames and passwords.

With Hubspot and Facebook’s new partnership, social media marketers can save time by scheduling posts for all social networks!

What Else?

Hubspot offers a robust, analytics feature for social media accounts. It’s simple to track engagement, clicks, contacts, and more. They also make it simple to manage different accounts and stay on top of comments and messages. Hubspot will incorporate these same features with Instagram making it easy to track, monitor, and manage all of your social media marketing efforts. Hubspot has also added some new features with Facebook.

  • Hubspot now allows you to host, upload, and publish Facebook videos with their social tools.
  • Marketers can dive even deeper with Facebook Ad targeting by syncing Hubspot lists with Facebook Audiences.
  • Integrate Facebook Messenger in Hubspot so you can monitor all messages from one app.

Hubspot Loyal

Hubspot has been a lifesaver for our agency. We are able to stay ahead of our client’s needs and provide detailed analytics with their software. If you want to learn more about Hubspot for your outdoor business, send us a message for a free, non-salesy consultation! And if you’d prefer to meet us on the slopes or an alpine lake, we can arrange that.