Outdoor industry paid advertising is all about return on investment. We give you the tools to become ingrained in your campaign, rather than on the periphery, so you can understand the tweaks we are making each month.Start Your JourneyLet's Just Talk
Whether you’ve worked with an inbound marketing company in the past, or tried to run some express ads yourself, it can often feel like your voice and vision are not communicated to your user and your conversions are suffering. Our inbound marketing team focuses on learning your product and messaging to become an extension of your brand and put relevant and engaging media into the hands of your user.
Creating an experience for your user is what we build our paid ad strategies around. Having an attention grabbing piece of content, like a headline, or retargeting ad can engage and interest the user. We then take that engagement and lead the user through the sales process with education and comprehensive understanding along the way to the final goal.
Over time your digital marketing efforts can stall which results in missing growth numbers, loss of subscribers and more. We analyze the data on your website to find hidden opportunities and then act on that insight. Using your north star we regularly check in on your goals to ensure you’re achieving your goals.
The internet marketing industry sees constant updates and market shifts and the outdoor industry is not immune. New technologies, ideas, and concepts surface and require immediate investigation and potential implementation. Staying on the cutting edge of paid marketing tactics keeps our PPC campaigns lean and our ROI high.
It is suggested by the Small business Administration for businesses to spend 30% of their marketing budget on digital marketing and 91% of companies plan to increase their advertising spending in 2019. Acting with intention and creating a plan to last through years of growth is the foundation of who we are at Sage Lion Media.
Building content to establish your brand as a market leader directly leads to an increase in discoverability across the board. Google is more likely to rank you, your brand becomes more and more recognized, and your marketing efforts start to take hold on their own. The more available your product is, the more available your interested users are to buy.
You get hounded with offers for new software and technology that is supposed to "revolutionize" your business in some form or another. We have built our services around the software we use because we believe it is the best on the market. We build our outdoor industry paid advertising campaigns around the following service tactics and stay on top of changing trends and developments to ensure we are giving you the best product available.
"Sage Lion Media brings a fresh perspective to our PPC campaigns that are relevant and most importantly current. PPC trends change from week to week and it's good to know we have an ally on our team with Sage Lion keeping up with those trends and executing for us."
You can't climb a mountain without a plan and you can't start out on that climb without first hitting the trail. That same is true for us, we need a plan before we help you reach the summit.
The First step on the trailhead is understanding who you are and what makes you different. We spend time learning where you are crushing it and where you are struggeling. We dig deep into your data to find opportunites you may be missing and learn where we should double down.
Once we know who YOU are we need to learn who your ideal customer is. What kind of message do they respond to? what do they care about? Where do they like to hang out online. Once we know your customer we can build content that connects with them.
We'll never reach the top without a good plan. Our Buyer Trail Map looks at all the possible ways a user can engage with your brand so that you can deliver that perfect piece of content or offer at just the right time.
Learn more about how our projects get started
TEMPRESS came to Sage Lion Media with the goal of generating more online sales through its e-commerce platform. They were seeking an inbound marketing initiative that would increase their sales pipeline. In order to hit their goals, TEMPRESS needed to expand their marketing reach beyond paid advertising.
Our custom WordPress site segments content around three main audiences and redistribute blog content across a major communications hub. This means less time creating content and more eyeballs on important blog posts.