The foundation of any outdoor industry inbound marketing strategy should be your goals. We believe there is A BETTER WAY TO GROW through inbound marketing but it’s not easy. Like any great adventure, it starts by taking a few steps on the trail.Start Your JourneyLet's Just Talk
You’ve done some marketing in the past, and even grown the volume of visitors to your website, but you struggled to capture any kind of value for those visits. Customizing your website to capture those who are looking to buy is vital to solving this issue we see quite often.
Understanding the direction of your marketing efforts is an important part for a successful campaign. We work closely with your sales & marketing team to develop a north star. We track our marketing efforts towards those north stars and report back to you on the successes and what we learned about your customer base every quarter.
The internet marketing industry sees constant updates and market shifts and the outdoor industry is not immune. New technologies, ideas, and concepts surface and require immediate investigation and potential implementation. Staying on the cutting edge of inbound marketing tactics keeps our campaigns lean and our ROI high.
Diving into inbound marketing can feel like an overwhelming topic to sort out. You have so much going on running your business and trying to grow, you won’t have the time to focus, you won’t be able to collaborate. We have solved all of these problems making the integration with your goals incredibly seamless and easy to understand.
Whether you’ve worked with an inbound marketing company in the past, or tried to run some paid ads yourself, it can often feel like your voice and vision are not communicated to your user and your conversions are suffering. Our inbound marketing team focuses on learning your product and messaging to become an extension of your brand and put relevant and engaging media into the hands of your user.
Over time your digital marketing efforts can stall which results in missing growth numbers, loss of subscribers and more. We analyze the data on your website to find hidden opportunities and then act on that insight. Using your north star we regularly check in on your analytics to ensure you’re achieving your goals.
You get hounded with offers for new software and technology that is supposed to "revolutionize" your business in some form or another. We have built our services around the software we use because we believe it is the best on the market. We build our campaigns around the following service tactics and stay on top of changing trends and developments to ensure we are giving you the best product available.
"Their knowledge and passion for the outdoors is an incredible asset to our fast-paced work: We don't waste any time digging up reference photos or reworking language that isn't in-culture. We value their marketing expertise and understanding of the digital user's journey from prospect to site visitor to action taker. They are a trusted extension of our team."
You can't climb a mountian without a plan and you can't start out on that climb without first hitting the trail. That same is true for us, we need a plan before we help you reach the summit.
The First step on the trailhead is understanding who you are and what makes you different. We spend time learning where you are crushing it and where you are struggeling. We dig deep into your data to find opportunites you may be missing and learn where we should double down.
Once we know who YOU are we need to learn who your ideal customer is. What kind of message do they respond to? what do they care about? Where do they like to hang out online. Once we know your customer we can build content that connects with them.
We'll never reach the top without a good plan. Our Buyer Trail Map looks at all the possible ways a user can engage with your brand so that you can deliver that perfect piece of content or offer at just the right time.
Learn more about how our projects get started
PondKing was looking for a way to reach a more national audience and understood that paid media was only a small part of their marketing plan. They needed a multi-channel approach to marketing that allowed them to talk to their customers wherever they were.