How to Transform Your Website With Your Personas and Goals In Mind
Transform your website with this proven 5-step process.
5 Reasons to Set Up a Loyalty Program for Your Outdoor Brand
No matter what your product or service is, outdoor companies face a ton of competition within the industry. As an outdoor brand, it is essential to find ways to keep your customers engaged and build brand loyalty among your competitors. Loyal customers do not just care about a great product but also how the brand […]
3 ways to use sweepstakes to build an engaged audience
Sweepstakes are more than just a giveaway Running an effective sweepstakes is one of the most powerful marketing tools to help you build an engaged audience for your outdoor brand. In today’s day and age, having a large audience or contact list is not enough. New privacy restraints from companies like Apple have caused major […]
How to Build a Buyer Persona and Why They Matter
Even the best marketing strategies and tactics can only get you so far if you do not know who you’re marketing to. Creating a buyer persona is an integral part of marketing. Buyer personas help outdoor marketers and businesses understand the needs, desires, and habits of their customers while also predicting what triggers them to […]
8 Must-Have Content Marketing Skills!
Content marketing skills are powerful, but only if done right. It’s researching what your specific audience wants to know. It’s talking to them as a friend, in your own unique way and voice. It’s keeping up with current trends, so you can create valuable content that resonates with your audience. Follow along this blog and […]
3 Unique Ways We Utilize Personalized Content with Examples
In content marketing it is getting harder than ever to grab your audience’s attention utilizing generic material. By personalizing your content, you are more likely to engage your targeted customers. In this blog, we’ll break down 5 ways we have utilized personalized content with examples. You will know if they are a man or woman, […]
How We Personalize the Customer Journey and Map It
Want to drive more traffic to your site and social accounts? Put yourself in the customer’s shoes. Customers are on a journey. From the moment they first learned about you to their first purchase, every step leads to a curated path. As a digital marketer, it’s your responsibility to drive them to your desired conversion […]
How To Leverage Video In Your Sales & Marketing Campaigns
Generating views for videos can be quite hard for any company. Some have never tried to develop a video marketing campaigns for their users at all. This is an untapped gold mine for a lot of businesses. And deserves the attention of anyone looking to generate leads on the web. Your video marketing campaign(s) should […]
SEO vs. SEM: How the Outdoor Industry is Paving the Way
Depending on what you may have read, what others have told you, and your own past experiences, you may have formulated thoughts on SEO or SEM and how they can impact your bottom line. Built and managed the right way both of these avenues can lead to huge potential ROI. We have seen the greatest […]
LinkedIn Ads Are Not As Expensive As You Might Think
LinkedIn ads are becoming more and more popular and setting up a campaign can be hard to understand. You may end up spending far more than you expected to try and get some kind of return on investment and be left at the end of it all with nothing to show for it. Here are […]