Much of our approach to content involves building a story for your outdoor brand. There are a few key foundational ideas in building this story which led us to produce a list of do’s and dont’s of content marketing in the outdoor industry. Have a Content Marketing Strategy A content strategy unifies your content marketing […]
We all build content intended to convert traffic into leads and then into customers. Each company with a desire to be successful wants to establish itself as a knowledge source in the space. We write blogs such as this one to try to establish some of that trust and authoritativeness, as well as expertise. Most […]
Developing paid advertisements can start off looking like a foreign language and end up looking like your college English class; you feel like you should understand the subject but just can’t get the grades in. There was a point where it was all gibberish to us as well. Through the years we have taken the […]
Businesses view social outreach as a revolutionary tool that allows them to expand their marketing efforts. To reach your audiences at no cost posting to the social sphere is a quick solution. However, social media channels are now inundated with content of varying quality. Making it nearly impossible to tell what is legitimate and what […]
As potential customers consider a purchase or service, they likely research the various market options. They’ll make an informed decision based on quality, price and other factors. In most circumstances, they don’t make a spur-of-the-moment decision without evaluation. Instead, a potential buyer – regardless of product – goes through something called the buyer’s journey. This […]
We have discussed content strategies and the need for regular optimized content quite a bit lately. So what better time to include some festive comparisons as we approach the holiday season. For the purposes of this blog, let’s consider your content as a turkey. When you are cooking a turkey, you can set it in […]
If your company is struggling at the top of the funnel, we’ve got 5 tips that will attract prospects to your website and convert qualified leads into sales. Your outdoor company has built a beautiful website and the sales team is ready to answer any questions prospects have. But they’re waiting…and waiting…and waiting. The sales […]
Our team has put together an infographic outlining the important upcoming outdoor video marketing trends that will impact the digital marketing industry as a whole. As we approach 2020 it is important to understand the ways you can adapt to critical marketing updates in technology. Sources like Facebook, Instagram, and TikTok have all garnered massive […]
Quality content on a blog post or website is key to attracting prospective clients. At Sage Lion Media, every email we send, blog post we write, social media post we create, a call-to-action is included. In our blog today, let’s review what a call-to-action is and some best practices when creating an effective call-to-action. What […]
Have you ever read through a blog post and left because no one “told” you what to do next? You were left hanging in space, free to leave at anytime. Leaving your visitors (prospects) hanging is the first simple way to NOT generate more leads. It’s important to have calls to action in every step […]