The One Tool You Need For Better Engagement At IFTD
IFTD is coming up quick and if you’re like me, you’re looking for leads. Of course, I’m excited to check out the shiny, new gear and have late-night “meetings” with old and new friends. But if I came back to the office with a tan, hangover, and no leads, my team of marketing gurus would not be thrilled.
There are several things you can do before, during, and after the show to maximize ROI but the most important thing is to have a CRM. Now before you roll your eyes and say, “Not another ad for some expensive CRM system that my sales team and I will hate,” what if I told you it was free? And it’s easy? Automated? Easily organizable?
Are you still rolling your eyes? I’m sure some of you are and if so, I get it. Luckily this is a short read so you won’t get dizzy with your eyes rolling around. So let’s get to the point.
Hubspot CRM is 100% free and will stay that way forever. There are some really amazing CRM systems out there and I’ll admit that Hubspot isn’t the best one on the market. But a lot of those CRM systems cost a gazillion dollars and have way more features than any small to mid-size company needs. And if you’ve ever been in sales and were forced to input a ridiculous amount of information into a CRM after one call, email, or visit than I’m sure you understand that CRM systems can go overboard.
So why not take advantage of a completely free CRM system that you and your sales team might actually like? And if you try it at IFTD and hate it, you didn’t spend a dime. Ok, moving on for those still rolling their eyes.
If you’re reading this then you most likely received an email from me and clicked-through to this blog post. Not to creep you out but I know exactly how you got to this blog post. Yes, I’m talking to you, Tom. How? With Hubspot’s email notification.
With Hubspot’s free CRM you can track exactly who is opening your emails, what they’re reading, and what they’re clicking on. From there, you can spend more time reaching out to prospects that are actively engaged in your product or service. And sure, other CRMs do the same thing but do they also give you real-time notifications directly to your email or even Gmail account? And is it free?
Build Custom Sequences
There is too much happening at IFTD for me to waste time sending emails during the show. And after the show, you and I will probably be getting a beer together. Again, talking to you, Tom. So quit wasting time in the hotel room sending emails and set-up automated and personalized emails to your prospects. You can easily spend one hour setting up a series of emails and schedule them to go out before, during, and after the show to a select group or individuals.
Meeting Calendar Scheduler
I remember the days when I sent at least 5 emails to one person just to pin down an hour of time to meet. No more! With Hubspot you can send a shareable link to prospects that syncs with your calendar and lets leads pick a time right away.
Interactions In One Place
It’s easy to see how your prospect is engaging with your service or product with Hubspot’s CRM. Find out if they opened your email or clicked on any links. And if they did, you can create a task to send a follow-up email or give them a call.
Yes, I’m partial to Hubspot because they make managing marketing initiatives for our clients and Sage Lion Media simple. But their CRM offers everything our agency needs for managing contacts, automating processes, logging activity, and providing robust data. We’d love to help you get it set up, there is still time before IFTD this year.
Book a 10-minute chat with me and we can help you implement the CRM heading into IFTD.