Smartphones never leave the hands of their consumers and rarely do you see people scrolling through their social media horizontally. When video ads first appeared on apps like SnapChat, viewers could only watch them if they flipped their phone. When Snapchat tested out vertical video, advertisers saw “up to nine times more engagement!”
Take Advantage of Instagram’s Creative Shop for vertical video ideas
With over 250 million daily users, Instagram understands the importance of engagement when it comes to social media marketing. With help from their Creative Shop, Instagram shows marketers how to create vertical videos that engage users and consumers.
Check out these examples of how vertical videos are utilizing vertical ads.