Googles New Feature Will Jumpstart Your Journey of Visual Discovery

Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want.

“These badges will help you uncover images where next steps or more in-depth information is available,”

NOW IN THE BOTTOM LEFTHAND CORNER OF THE IMAGE. YOU’LL SEE A BADGE THAT CATEGROIZES THE IMAGE YOU’RE VIEWING, AS WELL AS TEXT TO HELP CLARIFY THE ACTION YOU CAN TAKE.

So what does this mean for an outdoor marketer?

If you have images on your site, you can help mobile users identify the type of content associated with the image by using appropriate structured data on your pages. According to Google, this helps users find relevant content quickly and sends better-targeted traffic to your site.

For Example:

Click on the badge in the lower left corner of the image to be taken directly to your website where you can learn more about the rod, its features, and most importantly buy it.

How to get started

If you’re publishing products, add Product markup, and for videos, add Video markup. Google’s algorithms will automatically badge GIFs, without the need of any markup. While they can’t guarantee that badges will always be shown, adding the recommended structured data fields in addition to the required fields may increase the chance of adding a badge to your image search results.