Isle Royale Outfitters Website Redesign

web design

We redesigned the Isle Royale Outfitters website to better to better highlight their apparel’s strengths and features. The updated site features a modern design and a streamlined shopping experience.

VIEW PROJECT
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Brand Strategy
We developed a comprehensive plan for repositioning Isle Royale Outfitters and establishing its presence in the hunting apparel space. We outlined our goals and projects, with a focus on enhancing brand visibility and driving sales.
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Finding Our Customers
We created detailed personas to better understand the needs, preferences, and behaviors of key customer segments. These personas were used to guide website design and marketing strategies, and were validated through customer feedback and analytics to ensure they accurately reflected the target audience’s expectations.