The Trailhead

Sage Lion Media is dedicated to providing outdoor businesses with fast, data-driven results to maximize their ROI on a digital marketing strategy. In six weeks, we take our clients on a moderate hike starting with a business snapshot and ending with a campaign.

Week 1: Business Snapshot preparing for your hike

Sage Lion Media wants to understand your outdoor business so we can get a firm grasp of who you are and what you do. We’ll start preparing for our hike by learning about your outdoor business's mission, goals, target market, competitive advantage, and more.

Week 2: Data Analysis Fuel for your hike

Data is the fuel that drives your strategy for messaging and give us a better understanding of your current and potential customers behaviors. We’ll do a deep dive into your Analytics, looking for trends, challenges, and opportunities we can use to help you reach your goals. Like any good hiker we won’t hit the trail without the proper fuel.

Week 3: Client Personas Hike with your buddies

It’s important we craft custom messaging for each customer that joins you on this epic journey. Creating personas helps us target and curate a message that resonates with each customer. This information will help with content creation and placement so we can increase lead generation.

Week 4 & 5: Campaign Planning finding your route

You’ll never reach the summit without a map showing the ideal path your company should take. We take your personas and business goals and start charting an outline of your campaign. We want to give you a framework of what your message should be and how best to deliver it.

Week 6: Buyer’s Journey Hit The Trail

It’s time to hit the trail and create a complete inbound marketing campaign. This will include a plan for landing pages, workflows, social media, SEO strategy, and more. We want to take your customer on a journey through your company’s unique products or services. This plan will be tailored to your company’s objective and customer base so we can reach the summit effectively.

Contact us today about creating a trail map for your outdoor business