Content marketing is dominating marketing trends and if everyone was blogging and doing it well, we’d leave you alone. However, due to shrinking budgets and overworked staff, blogging has taken a backseat for many nonprofits. Producing quality blogs and posting consistently can be taxing for a nonprofit. But what if we told you:
- Blogs give you a 434% better chance of being ranked higher on search engines
- Companies that blog get 2x more traffic from their email marketing
- 60% of consumers feel more engaged with companies that blog
- Companies that blog see 67% more leads
These are powerful stats. As much as we want to fight this trend because of lack of time and resources, blogging can have an impressive impact on a nonprofit. Blogging gives nonprofits the chance to share their story, motivate donors, and keep people abreast of important issues.
Consistency Is Key
According to HubSpot, companies that prioritize blogging efforts are 13x more likely to see positive ROI. When companies produce 16+ blog posts per month, they get 3.5x more traffic and 4.5x more leads than companies publishing 0-4 a month. For nonprofits, this translates to higher awareness and a growing donor list. Now posting 16 blogs a month for any size nonprofit is asking a lot. But the point is, if you’re not blogging regularly, you won’t see positive results.
Quality Over Quantity
More blog posts can lead to higher web traffic but it is important to produce quality posts. If you’re pumping out blog posts just to hit a certain number, readers will sense that and quit reading. Not only will they quit visiting your website, they’ll tell others. Telling an effective nonprofit story that resonates with potential donors and volunteers is more important than posting three blogs a week.
Blog Content Ideas
I am aware of the time and budget constraints nonprofits have. And since I’m feeling generous, below are ideas you can incorporate into your content marketing strategy.
1. Numbered Lists
People love to read lists. They are easy to skim which encourages readership and shares when posted on social media. Here are examples nonprofits can use:
- 5 Ways To Get Involved In Your Community
- 8 Ways The Outdoors Can Improve Your Happiness
- 4 Reasons Kids Should Be Outside More
- 10 Startling Facts About Wildlife Conservation
2. Guest Blogging
When you’re short on time, asking someone else to write a post can help you stay consistent and give a fresh perspective. Ask a corporate sponsor to write a post. This can help them with brand awareness. Maybe a volunteer has been dying to share their experience and wants to write a blog. Guest blogging is a great way to mix up your blog.
3. Photo Essays
Blogs with images get 94% more views so why not create a post full of them! You’ll still want to include some copy to introduce and close the photo essay but this is a creative way to share your story. Some photo essay ideas are:
- A successful fundraising event
- A before and after of a project you completed
- Faces of the people who have benefitted from your nonprofit
Interview volunteers, donors, staff, or the people you’re helping. If you’ve written some lengthy blog posts earlier in the month, post the interview as a video instead. While you know the value of your nonprofit, hearing it from a donor or volunteer can help inspire others. People want to hear real stories and interviews can do just that.
Start Blogging Now!
Blogging is vital for nonprofits to share their story and create change. If blogging is not a part of your content marketing strategy now is the time to consider adding it. You can’t have a website in 2019 without a blog.
If you’d like to learn how Sage Lion Media can help you get started with an effective content marketing strategy, contact us today.
Originally Published: February 1, 2018
Updated: March 3, 2019