A Better Way To Think About Web Design
Your website is at the foundation of your online marketing activities. She is a tireless salesperson working day and night for you. Would you teach your best salesperson new selling tactics only every few years? Yet we approach traditional web design projects this way.
Growth-Driven Design (GDD), - is a departure from traditional web projects that have a finite beginning and end. Instead of attempting to define the entire scope of the project, redesigning, launching, and walking away - GDD is a continuous cycle of design - research - improvements
Traditional Web Design vs Growth Driven Design
Substantial up front costs
Traditional Web Design requires significant upfront costs without knowing what impact the site will have.
Costs spread over months
Growth Driven Design disperses the cost of design while measuring the impact of changes on a monthly basis.
Lengthly Delay between updates
Websites often languish in between major updates. Up-ticks in traffic after a new launch are quickly lost.
Updated Continuously
Making minor improvements to the site over time mean more impact to the overall performance of the site.
Decisions based on assumptions
As designers we rely on experience, education, and market trends to design a website, sometimes we can get it wrong.
Decisions Based on Data
Data is never wrong. It gives you an invaluable tool for making informed design decisions.
Growth Driven Design Minimizes Your Risk, Constantly Improves Your Site, And Is Based on Data.
How it Works
Growth-driven focuses on fusing business goals with website design and development. It allows you to test theories and experiment to find out what actually works best for your users.
A Growth Driven Design project begins here:
Goals
Learn what drives you
Personas
Meet your audience
Analysis
Understand what's working
Research
Understand why it's working
Wishlist
What the project needs
Launch
Deploy the starting point
For a more in depth review of Growth Driven Design Download our e-book. It's a deep look into the process and benefits of Growth Driven Design.
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