Your website is at the foundation of your online marketing activities. She is a tireless salesperson working day and night for you. Would you teach your best salesperson new selling tactics only every few years? Yet we approach traditional web design projects this way.
Growth-Driven Design (GDD), - is a departure from traditional web projects that have a finite beginning and end. Instead of attempting to define the entire scope of the project, redesigning, launching, and walking away - GDD is a continuous cycle of design - research - improvements
Traditional Web Design requires significant upfront costs without knowing what impact the site will have.
Growth Driven Design disperses the cost of design while measuring the impact of changes on a monthly basis.
Websites often languish in between major updates. Up-ticks in traffic after a new launch are quickly lost.
Making minor improvements to the site over time mean more impact to the overall performance of the site.
As designers we rely on experience, education, and market trends to design a website, sometimes we can get it wrong.
Data is never wrong. It gives you an invaluable tool for making informed design decisions.
Growth-driven focuses on fusing business goals with website design and development. It allows you to test theories and experiment to find out what actually works best for your users.
A Growth Driven Design project begins here:
Learn what drives you
Meet your audience
Understand what's working
Understand why it's working
What the project needs
Deploy the starting point