Pond King

content marketing inbound marketing paid media web design

Came to us for help acquiring new leads and higher conversions. After a deeper dive into their site, we got to work redesigning specific pages to encourage customer engagement. Once we established the customer journey, it was time to create and measure a series of paid campaigns. Our work brought Pond King great success and changed the path for their future. See for yourself!

VIEW PROJECT

Content is King

Built brand awareness, encouraged customer engagement, targeted specific audience segments, optimized & measured their campaigns.

Finding the Target Audience

These stats helped us optimize and measure each campaign to target the right customer for this product.

87% of retail shoppers start their search on digital channels.

67% of B2C purchases are influenced by ads.

DIGITAL STRATEGY CUSTOMER JOURNEY

We worked with Pond King to develop the entire digital marketing customer journey. Our work touches nearly all aspects of their digital marketing strategy.

EMAIL MARKETING AUTOMATION

Using HubSpot’s Workflows we are able to send very targeted emails to customers and leads based on how they are engaging with our content both on our website through our other marketing channels.

EMAIL MARKETING TARGETED EMAILS

By understanding who our audience is and what they care about we are able to send them personalized, targeted emails about products and services they care about. This means higher opens and click-throughs on all our emails.

28% Open Rate

20% Click Throughs

PAID MEDIA TARGETED ADS

Understanding where the audience in their buyer journey allows us to send targeted ads that help address objections or questions about services or products. This leads to higher engagement and more conversions.

700% ROI

1.6% Contact to Customer

OUR SOLUTIONS MAKE AN IMPACT

How did we help? We encouraged customer engagement by targeting specific audience segments through optimized campaigns.

28% Increased Sales in 2020

117% Increase in Sessions