Heaven's Trail

content marketing inbound marketing paid media web design

Heaven’s Trail is a high-end brand that is breaking into a crowded tree stand market. They needed help developing a brand message and delivering it customers who are interested in learning more about the product. With a long buying cycle they were a great fit for our Inbound Marketing Program.

VIEW PROJECT

2021-03-05 14_17_19-Sources Analytics _ HubSpot

Updated Messaging To Acquire Quality Leads

Took a deep dive into their content and looked at where people are engaging with the digital brand. From there, we strategized how to attract more people to the website by engaging them with quality content.

Created Content Users Want to Share

The market is saturated with paid ads. We needed to find ways to stand out from the crowd through eye-catching imagery and interesting informative storylines.

https://www.youtube.com/watch?v=mkaC-Ju0d30

Video Builds Trust and Credibility

Video allowed us to find the perfect way to create a personality for Heaven’s Trail, enabling us to connect with viewers and earn their trust. Videos helped educate and inform their customers, which in turn built a foundation of trust. And trust translates to sales!

90% of Users say videos are helpful in the decision process.

Email Automation A New Approach

After analyzing and redefining the customer journey we created a series of email sends offering a catalog and the chance to win free products to help acquire more quality conversions.