Content marketing skills are powerful, but only if done right. It’s researching what your specific audience wants to know. It’s talking to them as a friend, in your own unique way and voice. It’s keeping up with current trends, so you can create valuable content that resonates with your audience. Follow along this blog and […]
We’ve been doing traditional web design for almost 12 years now. In that time a common theme has continuously repeated itself. A potential client usually has one of these four problems with their website. Our website is broken, features that used to work no longer function. We haven’t updated our website in years, we’re too […]
It doesn’t matter how good your product is if no one knows it exists. IFTD/ICAST are massive trade shows with lots of shiny doodads begging for attention and lots of qualified trade show attendees. Your success is heavily dependent on pre-event marketing. The more planning and work you do ahead of the show the more […]
When we are in the Discover phase of a website build or a Growth Driven Design project one of the first things we do is try to discover a few smart goals. SMART goals are critical for long-term marketing success. A SMART goal stands for: Specific – Your goal should be unambiguous and communicate what is expected, […]
Has this ever happened to you? You design and build a beautiful website, launch and watch the success roll in, for a month or two. When month three and four roll around, you notice site performance is starting to collapse. Soon your site analytics are back to the same levels as before you started. What […]
With the introduction of Facebook Live streams, all sorts of marketing opportunities have become available to businesses to get in front of our audiences. With that said, there are several ways we can utilize this feature to begin selling products on Facebook live. Whether you’re a local Fly shop selling products to anglers or a travel […]