5 Top Video Marketing Recording Devices for 2020

As we approach 2020, it is important to stay on top of changing industry trends to ensure you are staying at the forefront of video marketing content. Users love being fed fresh, high-quality content and we have put together our top 5 video recording devices coming in 2020.

Portal+ from Facebook

With innovative and fresh ideas constantly coming out from the Facebook team, it is hard to discount the power this social media behemoth has. Facebook portal is primarily used for parents and other family members who are far away, but there are many more uses for this tool than chatting with family. With AI technology in their camera, it tracks you as you move around the room. This could be an excellent tool for someone looking to present via facebook live. Product demonstrations and tutorials could move out to your user base with buttery ease and you’ll look great doing it because the quality is HD, depending on connection.


Mirrorless cameras continue to shine in the space and only continue to improve in quality and processing power. The Sony Alpha line dominates the space. And further adjustments to the device have only made it better. Having the ability to interchange your lens for different types of shots sets this camera (and the DSLR) apart from other options. Mirrorless cameras are light and easy to manage. You may run into trouble with previewing low light shots since the mirrorless camera cannot receive as much light as a DSLR or regular 35mm camera.


The acronym DSLR has stuck with the video marketing community for years. This once innovative technology continues to improve in processing power and speed. Unlike its mirrorless counterpart, DSLR cameras work in very much the same way as 35mm cameras. With mirrors being used to reflect the light. This helps your efforts considerably in low light situations. DSLRs are also able to preview images in much better quality because of the advanced mirror system found within the body of the camera. Both mirrorless and DSLR options have the ability to interchange lenses on the fly. Envision yourself capturing a wide angle shot for creative effect, and then utilizing a superzoom lens for more detailed, close up shots of your product or service.

GoPro Hero 8 Black

GoPros have been part of industry standard since 2004 since the product’s launch. Constant improvements have continued to section this device off as a powerhouse for action video recording. With features like automatic image stabilization and 360 degree video recording, the GoPro Hero 8 is sure to have something that will please you and your consumers. The camera continues to add features and functionality to improve you video recording experience and quality overall. Addons like microphones, lights, and preview screens improve upon this experience. We are always excited to see what the GoPro team comes out with next.


Our handheld devices are powerhouses of technology so it makes sense to utilize these tools as well. Your phone is typically always on your person, so a quick video, live recording, or picture can happen at a moment’s notice. As the hardware and quality improves in our devices, so does the potential for video marketing. If you add on features and tools like image/video production applications, external tools like image stabilization and clip on lenses, you are sure to have a polished product come out on the other end.

Stay on top of trends and changes to the outdoor industry in our blog found here. The space is constantly changing. You should have a guide to help you clear out the unnecessary information. And keep you in front of your consumers with the best tech available.

Outdoor Video Marketing Trends You Must Know For 2020

Our team has put together an infographic outlining the important upcoming outdoor video marketing trends that will impact the digital marketing industry as a whole.

As we approach 2020 it is important to understand the ways you can adapt to critical marketing updates in technology. Sources like Facebook, Instagram, and TikTok have all garnered massive followings. With huge potential for getting your product or service in front of the eyes that need to see it. For outdoor brands especially, outdoor video marketing has become a way to build brand awareness. It also helps drive engagement and converts leads into sales. But how can you create a video or ad that customers actually want to see?

Shoppers spend a third of their time online watching videos. And 45% of people watch more than an hour of Facebook or YouTube videos a week. And where the views go, ad dollars follow: video advertising is increasing 40% year-over-year.

Outdoor Video Marketing Trends For 2020 Infographic

Keep us in mind as you look to broaden your brand and fill the outdoors with your product and people supporting.

Outdoor video marketing trends change which means you need a solid partner that can get the job done for you every time something new pops up.

If you’re in the market for innovative ecommerce and/or digital marketing solutions, view our inbound marketing services today!

How to Optimize Your Facebook Ad Funnels Using Video

Needless to say, marketers must be more creative than ever to not only attract audiences, but also keep their attention. Many businesses use Video Facebook Ads as a key part of their digital marketing funnel. Using video is a great way to boost your funnel strategy and ultimately drive conversions. 

The average human’s attention span is now shorter than that of a goldfish. While the average human attention span was around 12 seconds in 2000 — note, this is around the time that smartphones began entering our lives — it has fallen to eight seconds today. And the average goldfish’s attention span is nine seconds. 

Video qualifies 66% more leads
Infographic courtesy of Oberlo

Here are some key steps to build out your full-funnel advertising strategy on Facebook with video!

Know How Your Marketing Funnel Works

Your digital marketing funnel is the journey that prospective customers take from being unaware of your brand to becoming a customer. It’s important to know how your marketing funnel is structured so that you can optimize your cross-channel strategy. Ask yourself questions, like:

Digital marketing customer journey funnel
  • How long does it take for a prospect to travel from the top of funnel, when they’re unaware of your brand, to the bottom, when they become your customer?
  • Do you have any leading scoring in place to segment users?
  • What kind of content will resonate best at each stage of your funnel?
  • Are there holes in your marketing funnel that cause you to lose your prospect?

Know Where Videos Fit into Your Funnel

If your marketing funnel is a path that guides buyers toward a buying decision, how do you keep buyers on that path? Video is a critical tool for engaging your audience and building customer relationships, sharing information and communicating your brand story, and promoting products and services. And your users want to see videos — 54% of people report wanting to see more video facebook ads from marketers.

Video engages users longer
Infographic courtesy of Oberlo

Take Advantage of Video Facebook Ads in Your Ad Manager

Facebook’s campaigning tools make it easier for you to target your audience depending on where they are in your funnel. Check out these tips below:

  • Make videos as engaging as possible, and get to the point quickly — remember, goldfish attention span!
  • Check out Facebook’s recommended video specs before uploading to ensure the highest quality viewer experience.
  • Sequence your ads to effectively guide customers through the funnel by telling a story and/or presenting information to viewers in a specific order
  • Create content tailored to people at different stages of your funnel. Facebook allows you to target individuals who have engaged with your content before. Below is a screenshot of the custom settings dropdown:
Example of Custom Audiences in Facebook
Example of Custom Audiences in Facebook

Tailoring content to different levels of engagement can significantly boost your funnel strategy.

By setting up campaigns and catering your content, you can more effectively guide your audience through the different stages of your sales funnel. 

Video Ads Are an Effective Way to Boost Facebook Campaigns

Of course, creating video ads is easier said than done. Luckily, digital marketing agencies like Sage Lion Media are here to help. If you’re in the market for innovative ecommerce and/or digital marketing solutions, contact us today!

Contact Us

3 Twitter Video Ideas Outdoor Marketers Should Be Creating

The explosive growth of online video continues to dominate social media. We are starting to see interesting statistics on the effectiveness of video as a marketing platform.

  • 100 million hours of video are watched every day on Facebook. (Source: HubSpot)
  • Videos on Facebook are shared 7 times more frequently than links.
  • YouTube has over a billion users, almost one-third of all people on the Internet. (Source: HubSpot)
  • 43% of people want to see more video content from marketers.  (Source: HubSpot)

The numbers are staggering. So what can we do to take advantage of these stats?

Twitter Video Ideas people actually want.

Adweek created a compelling infographic that highlights how impactful video can be on Twitter. The infographic is packed full of great statistics to help outdoor marketers become power users on the Twitter app. While all of these numbers should be studied carefully, the one that stuck out to me was the type of content users wanted from a video.

twitter video ideas

Based on these stats we put together a video that highlights 3 video ideas for twitter.