Should You Hire A Marketing Agency Or An Internal Team?

As small to mid-sized outdoor companies grow, it becomes tougher to be the CEO wearing all the hats. You feel trapped between your need to grow and the realities of hiring an employee. In the beginning, it was possible to bring in a steady stream of leads and convert them while marketing the company and […]


The 4 Reasons To Keep Your Nonprofit Blog Going In 2018

Raise your hand if you’re tired of hearing about the importance of blogging. *Mine is raised.* Content marketing is dominating marketing trends and if everyone was blogging and doing it well, I’d leave you alone. Due to shrinking budgets and overworked staff, blogging has taken a backseat for many nonprofits. Producing quality blogs and posting […]


2018 Inbound Marketing Trends

It’s a new year which means new marketing trends to help grow your business. While some trends in 2017 are still relevant like blogging and social media, we did some research to see what new marketing tactics will help your company thrive in 2018.


7 Last Minute Checks Before A Trade Show

Trade shows can have a huge impact on any size business. Over 80% of attendees have some sort of buying power so if planned correctly, companies can network with potential customers and even close deals on the spot. This is a chance for salespeople to take a break from the cold calling and emails and […]


Why Outdoor Wilderness Programs Should Use Inbound Marketing

In the past, most outdoor wilderness programs focused their marketing efforts on traditional outbound strategies, including trade shows, telemarketing, print ads, and radio or television ads. But with the availability of technology, the focus has quickly shifted to inbound marketing strategies such as blogging, podcasts, webinars, search engine optimization, infographics, YouTube videos, and eBooks. The […]


How Inbound Marketing Can Help You Get More Outdoor Therapy Clients

Quit handing out 10 cent trinkets at your trade show booth and start having meaningful conversations with future referrers. And please save your money on purchased email lists and grow your list organically. These are just a few of the differences between traditional marketing and inbound marketing. Inbound marketing is a proven way to help […]


UGH, You Weren’t Expecting To Cold Call- Inbound Sales To The Rescue

I started Sage Lion Media because I was passionate about the outdoors and pretty good at design. Having to sell my services was nowhere in the picture. I thought my work and a small link back to my website from the footer of our projects was all I needed to climb the ladder of success. That […]


Three Simple Fixes To Improve Your Wilderness Therapy Website

Building a website can be surprisingly easy these days. Sites like Wix and Weebly provide free templates so you can create a site without hiring someone else. Building a user-friendly website is a different story. While free website templates are great tools for people just starting their wilderness therapy business, the bigger you grow, the […]


Why Segmenting Emails Is Important And How The Heck To Do It Before #GivingTuesday

In 2016, 40,000 nonprofits participated in #GivingTuesday with more planning to join the movement this year. Email marketing has the highest ROI for nonprofits so it’s important your nonprofit is heard over everyone else. Taking the time to segment your #givingtuesday email list can drastically improve the results of your campaign. Segmenting your audience will […]


Four Common Reasons Your Emails Are Being Marked As Spam On #GivingTuesday

Nonprofits are rushed to create an email campaign which takes time and money that most of them don’t have. Once the email is created, a few test sends are fired off to a personal email and a few work email addresses and if all goes well, the email is then automated to send to donors. […]