The Latest In Social Media

We are 3 months into 2018 and a lot has happened with social media. From Kylie Jenner costing Snapchat $1.3 billion to Facebook potentially slapping businesses in the face with its new algorithm. Let’s look at what’s been going on in the world of social media marketing. And I promise to make no more Kardashian/Jenner […]

Google Chrome Is Coming For Your Ads

Have you noticed fewer ads the last few days? The day of ad reckoning is upon us. Last June Google warned us they would start blocking annoying ads natively within their Chrome browser. Well, that day has come and gone, and the web seems like a nicer place right? I want to shed a little […]

Should You Hire A Marketing Agency Or An Internal Team?

As small to mid-sized outdoor companies grow, it becomes tougher to be the CEO wearing all the hats. You feel trapped between your need to grow and the realities of hiring an employee. In the beginning, it was possible to bring in a steady stream of leads and convert them while marketing the company and […]

The 4 Reasons To Keep Your Nonprofit Blog Going In 2018

Raise your hand if you’re tired of hearing about the importance of blogging. *Mine is raised.* Content marketing is dominating marketing trends and if everyone was blogging and doing it well, I’d leave you alone. Due to shrinking budgets and overworked staff, blogging has taken a backseat for many nonprofits. Producing quality blogs and posting […]

2018 Inbound Marketing Trends

It’s a new year which means new marketing trends to help grow your business. While some trends in 2017 are still relevant like blogging and social media, we did some research to see what new marketing tactics will help your company thrive in 2018.

7 Last Minute Checks Before A Trade Show

Trade shows can have a huge impact on any size business. Over 80% of attendees have some sort of buying power so if planned correctly, companies can network with potential customers and even close deals on the spot. This is a chance for salespeople to take a break from the cold calling and emails and […]

Why Outdoor Wilderness Programs Should Use Inbound Marketing

In the past, most outdoor wilderness programs focused their marketing efforts on traditional outbound strategies, including trade shows, telemarketing, print ads, and radio or television ads. But with the availability of technology, the focus has quickly shifted to inbound marketing strategies such as blogging, podcasts, webinars, search engine optimization, infographics, YouTube videos, and eBooks. The […]

How Inbound Marketing Can Help You Get More Outdoor Therapy Clients

Quit handing out 10 cent trinkets at your trade show booth and start having meaningful conversations with future referrers. And please save your money on purchased email lists and grow your list organically. These are just a few of the differences between traditional marketing and inbound marketing. Inbound marketing is a proven way to help […]

UGH, You Weren’t Expecting To Cold Call- Inbound Sales To The Rescue

I started Sage Lion Media because I was passionate about the outdoors and pretty good at design. Having to sell my services was nowhere in the picture. I thought my work and a small link back to my website from the footer of our projects was all I needed to climb the ladder of success. That […]

Three Simple Fixes To Improve Your Wilderness Therapy Website

Building a website can be surprisingly easy these days. Sites like Wix and Weebly provide free templates so you can create a site without hiring someone else. Building a user-friendly website is a different story. While free website templates are great tools for people just starting their wilderness therapy business, the bigger you grow, the […]