UGH, you weren’t expecting to cold call- Inbound Sales to the Rescue

I started Sage Lion Media because I was passionate about the outdoors and pretty good at design. Having to sell my services was nowhere in the picture. I thought my work and a small link back to my website from the footer of our projects was all I needed to climb the ladder of success. That […]


Three Simple Fixes To Improve Your Wilderness Therapy Website

Building a website can be surprisingly easy these days. Sites like Wix and Weebly provide free templates so you can create a site without hiring someone else. Building a user-friendly website is a different story. While free website templates are great tools for people just starting their wilderness therapy business, the bigger you grow, the […]


Why Segmenting Emails Is Important And How The Heck To Do It Before #GivingTuesday

In 2016, 40,000 nonprofits participated in #GivingTuesday with more planning to join the movement this year. Email marketing has the highest ROI for nonprofits so it’s important your nonprofit is heard over everyone else. Taking the time to segment your #givingtuesday email list can drastically improve the results of your campaign. Segmenting your audience will […]


Four Common Reasons Your Emails Are Being Marked As Spam On #GivingTuesday

Nonprofits are rushed to create an email campaign which takes time and money that most of them don’t have. Once the email is created, a few test sends are fired off to a personal email and a few work email addresses and if all goes well, the email is then automated to send to donors. […]


What makes an effective nonprofit story?

A powerful story can help your donors cross from casual reader to impassioned donor. An effective nonprofit story pulls on the emotions of the viewer. It cuts to the heart of the viewer, engages their emotions and demands they take action. It’s one thing to tell your story in a way that inspires. It’s another […]


Vertical Video can work for marketing

Smartphones never leave the hands of their consumers and rarely do you see people scrolling through their social media horizontally. When video ads first appeared on apps like SnapChat, viewers could only watch them if they flipped their phone. When Snapchat tested out vertical video, advertisers saw “up to nine times more engagement!” Take Advantage […]


Answer questions using google maps

Google Maps is now allowing you to interact with your consumers when they search for your address. Their new program allows you to answer questions using google maps from mobile users who are using the app. Outdoor marketers can respond to questions about their business location or other FAQ’s before customers even walk through the door. […]


Facebook Helps Marketers Amplify Influencers Posts

Facebook is making things easier for marketers by adding the ability to amplify their influencer’s post. Now when influencers promote your brand on their page, marketers are able to boost that exact post instead of sharing it on their page. Marketers can then customize their audience with Facebook’s precise targeting so you can reach your […]


The Marketing Undercurrent- Relevant digital news for Outdoor Marketers

We’re super excited to launch the Marketing Undercurrent here on the blog. The Marketing Undercurrent is the latest medium at Sage Lion Media to inform you, the Outdoor Marketer of the latest technology trends happening online. Our goal is to keep you quickly informed through short videos on new tools and techniques to boost your […]


Googles New Feature Will Jumpstart Your Journey of Visual Discovery

Google image search is a bit of a mess. You’re not really sure where an image will take you when browsing on your phone. Google recently updated their search algorithm to address this problem. Google is now adding badges to some images in their mobile app to help users find exactly what they want. “These […]