How Valuable Are Your Current Customers?

We talk a lot about driving more traffic to your website, converting prospects to leads, and leads to customers. All of this is great but, do you remember learning in Business 101 that it costs more to acquire a new customer than to keep an existing one? If not, here’s your reminder: It costs anywhere […]


Are Meta Descriptions Hurting Traffic To Your Website?

Meta descriptions are those little blurbs that appear in Google search (or Bing if you’re weird and use that).   In December 2017, Google upped the character limit to 320 and it left me wondering, “do I need to update my client’s meta descriptions?” This thought snowballed into a series of questions around meta descriptions […]


The One Tool You Need For Better Engagement At IFTD

IFTD is coming up quick and if you’re like me, you’re looking for leads. Of course, I’m excited to check out the shiny, new gear and have late-night “meetings” with old and new friends. But if I came back to the office with a tan, hangover, and no leads, my team of marketing gurus would […]


How We Crushed Our Client’s Sales With Databox

We juggle a lot as an inbound marketing agency. Each client has a different product or service which requires a different strategy to achieve their goals. While some agencies struggle working with a variety of clients, we thrive! I’m not saying we don’t want to pull our hair out sometimes but we love the challenge! […]


Are You Missing Leads By Not Tracking Calls From Your Website?

Are you that person that rolls your eyes when you see a friend calling you instead of texting? Yea, me too. But when it comes to business, phone calls are important. Especially when your product or service can’t be sold through e-commerce. One of our clients manufactures and distributes heavy machinery. Their product is not […]


How To Get More Customer Reviews & Improve Your SEO

People want to be heard loud and clear when they’ve had a negative experience with a product or service. Rarely do people leave positive reviews. Even though you might get repeat customers and awesome sales, you could lose potential customers who saw your 1-star average on Facebook, Google, or Yelp. Maybe it’s time to, dare […]


Hubspot Adds Instagram

Sage Lion Media loves Hubspot. We love Hubspot just as much as we love taking the day off to cast some lines in an alpine lake or pass a flask around a campfire on a crisp, summer night. Hubspot makes marketing simpler for our agency and managing our clients. With their marketing automation tools, we […]


Understanding Keywords For Your Outdoor Business

Every website is vying for that number one spot on Google Search. It could be the main website, a blog post, or a landing page but each and every one of us wants to be the first thing people see. While search engine optimization (SEO) rules on Google are constantly changing, keywords have stayed fairly […]


The Latest In Social Media

We are 3 months into 2018 and a lot has happened with social media. From Kylie Jenner costing Snapchat $1.3 billion to Facebook potentially slapping businesses in the face with its new algorithm. Let’s look at what’s been going on in the world of social media marketing. And I promise to make no more Kardashian/Jenner […]


Google Chrome Is Coming For Your Ads

Have you noticed fewer ads the last few days? The day of ad reckoning is upon us. Last June Google warned us they would start blocking annoying ads natively within their Chrome browser. Well, that day has come and gone, and the web seems like a nicer place right? I want to shed a little […]